Your brand is derived from who you are, who you want to be and who people perceive you to be. Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. It tells them what they can expect from your products and services.
Authentic Italian cuisine came to the Ames neighborhood in late 2013. The concept is a multifunctional space to offer not only a wonderfully sophisticated yet casual place to dine, but a place to shop classic Italian grocery items not found anywhere in town, including the largest wine selection in Iowa. When I saw the plans for the modern space, I immediately knew this branding was right up my alley. I presented the owners with three logo concepts. With only a few minor tweaks to their favorite, the branding process began. Since opening, I've worked closely with the owners to continue the vision of +39 through postcard mailings, packaging, web design, email campaigns, gift cards, facebook imagery and environmental graphics.