Editorial Design is the art of communicating in the form of layout for books, magazines, reports, newspaper, e-mail or any kind of publication. Call me crazy, but annual reports are one of my favorites to design.
When IHA approached me when they were beginning to think about their annual report, they had an idea but needed a good way to execute it. They were hoping to appeal to the more rural part of Iowa and they didn't want to make it look like just another medical publication. I presented them with the idea of really playing up Iowa and its nature by using large, highly saturated photography with a very clean presentation of the information.