Your brand is derived from who you are, who you want to be and who people perceive you to be. Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. It tells them what they can expect from your products and services.
JT Direct, Inc is a multi-faceted organization delivering results-driven marketing solutions for companies looking to increase revenue through well thought-out marketing campaigns which include print-on-demand, personalized marketing programs, web store-fronts, creative services and fulfillment. There was much to discover in understanding their services, but with a well executed plan, I was able to put together several marketing pieces that would make JT a more recognizable brand with mailings, collateral, website design and environmental graphics.