Your brand is derived from who you are, who you want to be and who people perceive you to be. Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. It tells them what they can expect from your products and services.
The UnityPoint Health Scholar Athlete of the Year Award honors Iowa high schools' top male and top female seniors who demonstrate excellence in school, sports and their Iowa communities. I'm always so proud when I get to develop the branding for a project that commends student achievement. I sat down with the Iowa High School Sports Network and we developed the best approach for communicating the judging criteria, the dates to remember and steps for the application process. Even on a minimal budget, Studio A executed a campaign to send out letters and flyers to principals of each Iowa School and the website has been well received. Can't wait to hear this year's winners!