04 Dec, 2023
Deciding to work with a brand and website designer for your business is a BIG deal! It’s a huge step for your business and it’s one of those investments that will keep serving you for years to come. Your brand as a whole is the overarching entity that people recognize and identify you with – and it’s not a tangible product or service. Instead, it’s a mixture of visuals and feelings working together to create an experience with every touchpoint of your business to impact the perception that people have of you and your business. This means that your brand is NOT just your logo, color palette and fonts – even though all of those things play an important role. Your brand IS a an all-encompassing combination of: what you stand for and why the words, phrases and tone of voice you use how people feel when they interact with you, your team, your website and even your social presence all design elements (and the strategy and deeper meaning behind them) Sometimes people find that creating a brand and website that incorporates strategic design is hard to do on their own, so it’s very common to outsource this piece of your business. But just because you outsource, that doesn't mean that you aren’t a major part of the process! Oftentimes as a business owner, you know what you want your brand and website to look and feel like, but you might have trouble bringing it to life. This is where a brand and website designer comes into play. Together, you can work to bring to life the picture that’s in your head in a way that your audience immediately feels drawn and connected to. As a client, there is a way to work with your brand and website designer to make this happen effectively and one of the best ways this happens is through the feedback that you deliver throughout the entire process. In this blog post, you’ll learn effective ways to work with your brand and website designer to get the result that you’re really hoping for AND you’ll learn how to provide effective feedback so that the process goes smoothly from start to finish.