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Brand & Content

Strategy resources, planners, and guides to help you stay on brand and show up consistently with your marketing.

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WEBSITE + SEO

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TEMPLATES + TOOLS

Recommended Resources

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RESOURCES

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I get to work with the COOLEST people 👏 If there’s one thing I’m passionate about, it’s cheering on my favorite small businesses! Here are just a few of my past and present clients who are out there doing amazing things, and I hope you go through and check out each of their profiles. It costs nothing to give a follow or a like to the small businesses you want to see succeed, and it helps more than you know 🫶 #SmallBusinessOwner #IowaSmallBusiness #SmallBusinessBranding #SmallBusinessWebsiteDesign #SmallBusinessWebsite

Send to your small businesses friend who could use a good laugh today 😅 #SmallBusinessOwner #IowaSmallBusiness #SmallBusinessBranding #GenZMeme #GenZHumor

If you’re thinking of DIYing your small biz website using an ai builder or Claude, it may design a website, but it’s going to be PRETTY HARD to get fully optimized for SEO. If you want your website to actually get found, you need strategy, brand credibility and other professional tools. So here’s what you can do 👇 1) Download my free SEO checklist for small businesses, and work through it to get your website to rank higher on Google. OR 2) Hire me to build a Done-For-You Website (with all the design, copywriting, and SEO done for you) Send me a message or check out my website for more info! Studioa-designs.com #SmallBusinessWebsite #SmallBusinessWebsiteDesign #SmallBusinessSEO #AIWebsiteBuilder #SmallBusinessWebsiteDesigner

If you’re thinking of DIYing your small biz website using an ai builder or Claude, it may design a website, but it’s going to be PRETTY HARD to get fully optimized for SEO. If you want your website to actually get found, you need strategy, brand credibility and other professional tools. So here’s what you can do 👇 1) Download my free SEO checklist and work through it to get your website to rank higher on Google. OR 2) Hire me to build a Done-For-You Website (with all the design, copywriting, and SEO done for you) OR 3) If you are a past client, you can join my VIP Design Day waitlist to have me update your existing website’s SEO for you. Send me a message or check out my website for more info! Studioa-designs.com #SmallBusinessWebsite #SmallBusinessWebsiteDesign #SmallBusinessSEO #AIWebsiteBuilder #SmallBusinessWebsiteDesigner

Your brand doesn’t stop after launch, and now neither does your support 🫶 You’ve invested in your brand and/or website, but once the project is done, now what? If you don’t fully trust yourself to keep implementing what we created or feel a little alone as you navigate your new brand/website, my new ✨Support Suite✨ might be exactly what you need. Support Suite is your private portal with an expert on call! It gives you ongoing access, feedback, and new resources to keep your brand and website working as it should long after your launch ☺️ Your brand is worth protecting. Let’s make sure it stays that way. If you want to learn more, message me and I’ll send over a link with all the information and member-exclusive perks 💗 #SmallBusinessWebsite #SmallBusinessBrand #SmallBusinessBranding #IowaSmallBusiness #IowaSmallBusinessOwner

I can’t decide how I’m feeling 😭😄🫶 Any other moms out there bouncing between enjoying the quiet, an extreme boost in productivity, and then feeling like the house is too quiet? Asking for a friend 😅 #IowaSmallBusiness #WorkFromHomeMom #WFHM #BackToSchool #MomOfTeenagers

Before you ever open your mouth, your brand speaks. It’s more than your logo. It’s the feeling your entire brand evokes in your ideal customer. Is your brand upscale, luxury, and modern? 💅🏼 Your customers will expect a higher price point before they ever check the tag. Or is your brand bright, playful, and friendly? 🤗 Customers will expect a more approachable and inclusive price point. But if there’s a disconnect between your brand and what you actually do, your customers will be confused. Here are a few signs your brand IS NOT working for you 👇 1) You aren’t working with or selling to your ideal client. 2) People don’t understand what you do. 3) Your visual brand is dated. 4) You’re struggling with growth and scalability. 5) You lack focus. 6) Your offers have changed and evolved. 7) Your company is changing and your employees need to understand the updated culture. If you’re still not sure if your brand is communicating the right message, let’s talk! Schedule a free 30 minute consultation, and we’ll talk about your season of business, what challenges you’re experiencing, and can create a plan of action for you specifically. Book your call on my website or send me a message! Studioa-designs.com #SmallBusinessBrand #SmallBusinessBranding #BrandStrategyTips #BrandDesigner #IowaSmallBusiness

It’s not just businesses who need a stand-out website 🙌 Gentle reminder: If your nonprofit’s website can’t answer the question, “Why should I give to you instead of to someone else or to no one at all?” you won’t be able to raise the funding or awareness you need 🫶 That’s where a professional website and strategic copy can make the biggest difference! If your nonprofit’s website could use an upgrade (and boost in donations), start by checking out my free resources. 👉 My SEO checklist will become your new best friend! Then, if you could use a little extra help, send me a message to get started working together ☺️ #WebsiteDesign #NonprofitWebsite #NonprofitWebsiteDesign #SEOTips #IowaNonprofit

My favorite question! 😄👇 I’m a small business brand and website designer, but what does that actually mean? Well, it’s more than most people think. Before I start designing anything, I do a deep dive into the brand’s heart and values. Then I do a competitive analysis to find your strategic place in the market. (Aka your wow-factor 🤩) With all this information, we create a plan for your brand’s messaging to resonate and connect emotionally with your ideal customer. Finally, once all the behind the scenes strategy is in place, I get to the fun part 🙌 The beautiful designs are what you see (and probably what you think of), but the strategy is what makes them convert 😏 I can really nerd out on all the unseen details and strategy, so if you want to know more about my process, let’s chat! Send me a message to learn more about my brand and website designer services for small businesses 🫶 #SmallBusinessBrand #SmallBusinessBranding #SmallBusinessWebsite #StrategicBranding #IowaSmallBusiness

Slide 5 is my personal favorite 🤩 There’s so much that goes into the process that people don’t see, but the final reveal is so worth it! By the end of the project, I become your biggest cheerleader, so I can’t wait to watch as @northernlegacylaw continues to grow. Follow to see more of my brand and website design work for small businesses. #SmallBusinessWebsite #WebsiteDesigner #LawyerWebsite #EstatePlanningLawyer #SmallBusinessWebsiteDesign

Follow for more small business tips 😉 The entrepreneurship life is hard. You’re working harder than you ever have before, and you keep raising your own bar of success. That’s a recipe for burnout unless you learn to celebrate ALL of your wins! As a brand and website designer, I’ve decided to celebrate every launch with ice cream 😋 (And usually my family gets treated too!) Your celebration may look different for you and your business, but find a regular rhythm of treating yourself for hard work well done. I promise, it will motivate you and keep you going even through the tough times ☺️ And then post about it because we want to cheer you on too 👏🎉 Follow for more small business tips from someone who has been in your shoes for more than 18 years. #SmallBusinessOwner #Entrepreneurship #IowaSmallBusiness #SmallBusinessStrategy #SmallBusinessBrand

Go download my free SEO checklist right now! Hi, I’m Amanda, small business brand and website designer of over 19 years 👋 I help small businesses like yours get found and chosen by your ideal customer every day. Every time I design a new website, I spend some time working on the SEO (search engine optimization) so you (the small businesses owner with too many responsibilities) don’t have to! Unfortunately, I only have so many hours in the day and can only work with so many businesses a year. But I’m so passionate about supporting small businesses and helping them reach their potential! So I put together an SEO checklist that walks you through the process and helps you build a more searchable website. Because it’s broken down step by step, I’ve tried to remove the overwhelm from the process. Even if you spend just 15 minutes a day with the checklist, I promise, you will start to see results ☺️ Go download the checklist for free at my link in bio! #SEOChecklist #SEOHelp #SEOTips #SmallBusinessSEO #SEOForBeginners

Follow for small biz brand tips from an expert of over 19 years! Hi, I’m Amanda, your small business’s new big sis 👋 I’m here to help you grow your brand through real strategy, not just pretty colors and fonts. If you use a different template every time: 1) you’re going to look just like everybody else 2) no one will ever recognize your brand for what makes it unique And that’s a big problem! My specialty is helping Iowa businesses find their wow-factor 🙌 So check out my profile and follow for lots of free tips to make your brand stand out from the crowd (without the stress of keeping up with the trends). #BrandDesigner #SmallBusinessBrand #SmallBusinessBranding #BrandStrategyTips #IowaSmallBusiness

No one falls in love with your business by looking at your logo. They fall in love with your brand’s vibe, your stance on things, and the personality that comes through. It all starts with brand strategy. Pretty designs help, don’t get me wrong. But a brand isn’t meant to be just a bunch of nice visuals. Done right, brand strategy builds trust with your audience and makes you impossible to blend in. The legal industry is no different. People walk in with hesitations, past experiences, and preconceived ideas about attorneys. Those need to be dissolved before trust can even start. That’s a tall order when the whole industry comes with stereotypes. For @northernlegacylaw, this was understood from the start. And we knew we wanted to lean into the deeply personal feelings one has when approaching estate planning and probate. Her values of empathy & deep respect earn trust with her clients so they can feel confident in choosing her legal services. This brand reflects that! Real talk: As a business owner, you probably know your brand pretty well already. But turning that knowledge into an organized working strategy is a different kind of skill. If you feel stuck about communicating and resonating with your people, partnering with Studio A will help you get clarity, and give your customers a brand they actually talk about. Now booking for Q4!

Get to know your brand’s new big sis 🫶 Whether you’re a beginner in business or a community veteran, I’ll meet you and your small business right where you are ☺️ I love taking Iowa entrepreneurs on a journey to create brands and websites that fuel conversion. Because a strong brand requires more than just pretty visuals, my specialty is in doing the work behind the scenes to give you a strategic brand that will resonate with new and repeat customers. If that sounds overwhelming, that’s why I’m here! Follow for my top business tips as an entrepreneur of 19+ years and to see more of my work as a brand and website designer. #SmallBusinessBrand #SmallBusinessWebsite #IowaSmallBusiness #IowaEntrepreneur #WorkFromHomeMom

Get to know your brand’s new big sis 🫶 Whether you’re a beginner in business or a community veteran, I’ll meet you and your Iowa small business right where you are ☺️ I love taking Iowa entrepreneurs on a journey to create brands and websites that fuel conversion. Because a strong brand requires more than just pretty visuals, my specialty is in doing the work behind the scenes to give you a strategic brand that will resonate with new and repeat customers. If that gets you fired up (or sounds overwhelming), let’s work together! Follow for my top business tips as an entrepreneur of 19+ years and to see more of my work as a brand and website designer. #SmallBusinessBrand #SmallBusinessWebsite #IowaSmallBusiness #IowaEntrepreneur #WorkFromHomeMom

Iowa is home to 289,962 small businesses which accounts for 99.3% of all Iowa businesses, according to the US Small Business Administration in 2025. In addition, small businesses employ nearly half of all Iowa employees! I’ve had the honor of working with so many amazing entrepreneurs doing really cool things throughout the state ☺️ So if you ever think Iowa is boring, PLEASE let me point you toward the unique retail and experience-based business I’ve had the pleasure of working with 🫶 Dahlia Darling & Co - luxury transportation with vintage charm, perfect for weddings and parties! Tuneful Journey - award winning music classes for kids Ogle’s Greenhouse - family owned greenhouse in Albia, IA Homegrown - retail store selling gifts and apparel made by Iowans The Fragrant Revival - holistic healing through skincare, aromatherapy, and workshops Grace Fiore Co - vivid floral designer in Polk City, IA Vida Travel Co - boutique luxury travel agency Studio7 Salon and Spa - modern, full service salon and spa specializing in high quality, natural and organic ingredients Message me for more recommendations, or check out my website for other small businesses I’ve worked with! Studioa-designs.com #IowaSmallBusiness #IowaSmallBusinessOwner #WomenInBusiness #IowaEvents #ThingsToDoInIowa

Unique brands like this might be my favorites to work with 🤩 I love the creativity that can really make these brands stand out as one of a kind. From kids music classes to a mini highland cow farm, I love the variety of small businesses that come to me for brand and website design services! Follow to see more of my work, or check out my website ☺️ Studioa-designs.com #SmallBusinessWebsite #SmallBusinessBrand #WebsiteDesigner #SmallBusinessWebsiteDesign #IowaSmallBusiness

Save this for your summer reading list! Resharing some of my favorite books for small business owners because ’tis the season for a good book ☀️ These books will help you think more like a marketer in promoting your brand, and hopefully you will find a little encouragement in your small business journey as well. This life isn’t for the weak of heart, so just know that I’m here cheering you on and helping in any way I can 🙌 So get started reading, and let me know if you found this helpful! #BusinessBooks #SmallBusinessBooks #SmallBusinessBranding #BusinessBookRecommendations #IowaSmallBusiness

Does your website make an impact in the first 3 seconds? For team sports and clubs, your website should immediately drive a desire to be a part of what you’re doing. You need an emotional connection with your ideal audience 🙌 Because as much as people can say they make decisions based on facts, authentic connection and emotion converts more than the best written bullet points ever could. Luckily, this is kinda my specialty 💁‍♀️ Check out my profile for more examples of my work! #WebsiteDesign #SmallBusinessWebsite #SmallBusinessWebsiteDesign #SportsWebsite #IowaSmallBusiness

A little behind the scenes look at what goes into my brand and website design business 👏 My fellow business owners probably get it, but were there any that surprised you? Even a seemingly simple, 1-person business has a lot of moving parts 😅 Follow to see more of my process! #SmallBusinessBranding #SmallBusinessWebsite #IowaSmallBusiness #CreativeBusinessOwner #SmallBusinessBrandDesigner

Most small business owners skip the strategy and go straight to identity 🫣 If that’s been you, it’s ok! But let’s fix it. Comment the word strategy for the link to learn more about creating a brand strategy that converts 🫶 #BrandStrategy #SmallBusinessBrand #SmallBusinessBranding #BrandIdentity #IowaSmallBusiness

Your “boring” business deserves a beautiful website too 👏 I have 18+ years of creating websites with the consumer in mind. And no, a Facebook page or outdated landing page does not convert. A website with the right messaging and keywords is your brand’s coolest sidekick, expanding your reach from the confines of your hometown into a 24/7 machine that reels in new customers. I spend the time not only making your messaging and design give a first impression that will knock your audience’s socks off, but also refining keywords and SEO to make your website rank higher on Google. Follow along to see other types of businesses I’ve created websites for!

Your “boring” business deserves a beautiful website too 👏 I have 18+ years of creating websites with the consumer in mind. And no, a Facebook page or outdated landing page does not convert. A website with the right messaging and keywords is your brand’s coolest sidekick, expanding your reach from the confines of your hometown into a 24/7 machine that reels in new customers. I spend the time not only making your messaging and design give a first impression that will knock your audience’s socks off, but also refining keywords and SEO to make your website gets found in search and sited on ai platforms. P.S. this is part of a new video series, so follow along to see other types of businesses I’ve created websites for! #SmallBusinessWebsite #SmallBusinessSEO #ContractorWebsite #ConstructionWebsite #IowaSmallBusiness

Stop right now and define your brand strategy using these 5 pillars 👉 If your brand strategy isn’t clearly defined, you’re losing sales. It’s as simple as that because complicated doesn’t work in business. So before you move on, make sure you have written down your brand’s purpose, values, positioning, messaging, and target audience. If you need a little more help, check out my latest blog to break it down even further. 👇 Studioa-designs.com/blog #BrandStrategy #BrandStrategyTips #SmallBusinessBranding #IowaSmallBusiness #SmallBusinessMarketingTips

Life of a business owner 🤷‍♀️ There should be lots of fun launches coming soon, so stay tuned! #SmallBusinessOwner #SmallBusinessWebsite #WebsiteDesigner #WFHM #IowaSmallBusiness

If a coach needs one thing, it’s confidence in what they’re selling: their own skills. An upgraded website that matches their level of expertise changes the way they and others view their business. Plus, add-in expert branded design & messaging, local SEO strategy, and done-for-you copywriting, and suddenly you’ve got a beautiful website that actually converts! I’m starting a little series of showing off my website design work, so follow along to see more ☺️ #SmallBusinessWebsite #CoachWebsite #ConsultantWebsite #WebsiteDesigner #IowaSmallBusiness

Summer days can get pretty crazy around here, with a mix of work and play! I adapt my workload in the summer months so I can take the time I want for going on walks, gardening, and spending time with my family. I take on less clients and projects and (try to) take Fridays off. I’m so thankful for this business that allows me to create my own schedule so I can prioritize the things that matter most to me 🫶 #WorkFromHomeMom #WFHM #SmallBusinessOwner #IowaSmallBusiness #BrandDesigner

Your brand is more than a logo, color palette, and fonts. It’s a mixture of visuals and feelings working together to create an experience across every touchpoint of your business, shaping how people perceive you and your business. Your brand goes deeper than the visuals, so your strategy should too. Follow for more info on how to build your brand strategy as a strong foundation for your small business ☺️ #BrandStrategy #BrandDesigner #IowaSmallBusiness #SmallBusinessBranding #SmallBusinessLogo

Swipe for a peek at the strategy behind the brand 👀 A good logo isn’t just visually appealing; it’s strategically built. I worked with @northernlegacylaw to fully form their brand strategy so that the final visuals would connect on a deeper level with her ideal client. Here are just a few ways the visuals you see communicate the underlying purpose behind the brand. If you liked this, follow to see more strategically-built brands! #BrandDesigner #SmallBusinessBranding #SmallBusinessLogo #LawyerBranding #SmallBusinessStrategy

Your business will be fine if you take a little time off, I promise ☺️ As a work from home mom, summers can be so crazy. Yes, there’s a lot to get done, but I also want to take the time to enjoy these moments while they last. So if you’re a small business owner, I encourage you to find a way to simplify your job this summer so you can make memories and live life to the fullest 🫶 #SmallBusinessOwner #Solopreneur #WorkFromHomeMom #IowaSmallBusiness #SmallBusinessBranding

If you’re anything like me, there are always lots of ideas. Too many 😅 The execution (which is the hard part) can feel absolutely debilitating at times. But you don’t have to do EVERYTHING on your list at the same time. Mini goals can help you feel less overwhelmed and can motivate you to get to the next one faster. Here is how I set a mini goal for myself when I’m feeling overwhelmed: 1. Name the stuck spot. I pick the most pressing thing that’s causing me burnout or that I want to improve. 2. Pick one problem area. Then I decide what problem in that stuck spot I can work on right now. 3. Make it tiny + clear. I write down a simple statement to help me focus on that one thing. 4. Set boundaries. Don’t veer into other things. Stick with that one thing. 5. Celebrate it. Once the task has been completed, definitely celebrate (preferably with ice cream), then start the process over again. Small steps make a big difference over time, and this method helps me break down my big ideas into smaller, achievable milestones. Like if this helped, and let me know what goals you have for your business this summer so I know what to talk more about ☺️ (I’m working on setting up a new service that will launch this fall!) #BusinessGrowth #SmallBusinessTip #SmallBusinessOwner #IowaSmallBusiness #WorkFromHomeMom

Swipe to watch a brand come to life ✨ From a client questionnaire to words on a page to a beautiful brand that works strategically for the business - and everything in between! This is how a brand by Studio A is born ☺️ See more of my past branding work on my website. Studioa-designs.com #Branding #BrandDesigner #SmallBusinessBranding #SmallBusinessLogo #LogoDesigner

It has been an honor to work with @theatlasproject24 on their brand and website. This foundation will help support families through the unimaginable loss of child through financial relief, guidance, and community. Through their own loss comes this light for other families and a legacy for Atlas that will continue forward 🫶 Learn more about The Atlas Project at loveforatlas.org #NonprofitBranding #SUDC #NonprofitLogo #BrandStrategy #BrandDesigner

The Atlas Project supports families through the unimaginable loss of child through financial relief, guidance, and community. It was an honor to partner with this foundation to carry Atlas’s light forward 🫶 Learn more about The Atlas Project at loveforatlas.org #NonprofitBranding #SUDC #NonprofitLogo #BrandStrategy #BrandDesigner

Hi, I’m Amanda! Here’s a little bit about me 👇 I’m a small business brand and website designer based in Ames, Iowa. I’ve been helping small businesses grow through strategic visuals for over 18 years now - wow! But even before that, I had a passion for local businesses. At age 12, I was singing radio jingles for local children’s clothing store, and by 16, I was painting custom signage for a business on an Iowa Main Street. I truly feel like this is what I was meant to do ☺️ but I also believe in work-life balance! Outside of the office, you can usually find me: • tending to my flower garden • playing and singing music • listening to a nonfiction book • having coffee with a friend • attending an Iowa State sporting event • decorating my house (design runs in my veins haha) I’m also a big bird nerd 👀 I love to go hiking, enjoy nature, and spot as many species of birds as I can! Now that you know a little bit about me, we can be friends 🫶 Follow me on my small business journey, and you may pick up a thing or two from my experience 😉 #IowaSmallBusiness #IowaSmallBusinessOwner #BrandDesigner #SmallBusinessBranding #SmallBusinessLogo

Slide 15 sums it up perfectly 👌 If you found my take on this helpful, please let me know! Be sure to join my email list to never miss a free tip or piece of encouragement for your small business 🫶 #Branding #SmallBusinessBranding #SmallBusinessMarketing #SmallBusiness #IowaSmallBusiness

I’m Amanda, small business brand and website designer & strategist based in Ames, Iowa. My solo biz has been partnering with amazing entrepreneurs in many industries (ranging from shops, salons, wellness, authors, coaches, & coffeehouses-and that list barely scratches the surface) for over 18 years now. I’m a Type-A creative and an Enneagram 3. With these giftings, I get to partner with small businesses to help them get seen, get clicks and get chosen.✨ Whether you’re a beginner in business or a community veteran, I’ll meet you right where you are to create a brand that resonates with new and repeat customers. Together, we will find your *wow-factor* and make your small business stand out from the crowd! Join my email list to never miss a small business branding tip or freebie 🫶 #SmallBusinessBranding #BrandStrategy #SmallBusinessWebsite #IowaSmallBusiness #SmallBusinessMarketingTips

👇 Here’s my take as a branding expert of over 18 years. What should always remain no matter what the trends are: • The heart of your brand (your values, culture and mission) • Messaging on things that are going to stay static for a long period of time (website, branded collateral, consistent and identifiable graphics for socials) • The brand’s visual identity (logos, color palette, patterns, icons, etc) This will keep your brand identifiable and recognizable over time. There are, however, different strategic approaches to how trendy a brand wants to go for the above things. Some brands lean more into a modern and trendy look (especially in certain industries). In my brand strategy sessions with clients, we talk about the “longevity” of the brand. Question: “How long do you want this brand to last for you?” 👉 Some say 6-8 years, and others know their brand is meant to feel more trendy and realize it may only last 3-4 years. You can push flexibility of any brand through things like campaigns, promotions, and socials that are for a season. This is where I say you can take more risks and experiment with the trends. (Even if they run outside the scope of your core brand a little bit.) Think of your brand as the base layer: slow, deliberate, and more resistant to the trend cycle. Your socials and other seasonal campaigns can be faster and more flexible to the culture, as long as the core “rules” of the brand are still in place. 👉 Social layouts can change if the audience understands that this is seasonal and intentionally. 👉 Photography style could shift for certain campaigns (if done correctly). But constant trend-chasing is borrowing someone else’s creativity which is actually a signal that you may not feel confident in your own brand. Brand confidence is having a firm and unwavering foundation where you are in control of what trends you decide to hop onto. Having brand confidence is your first priority, and then you can start to experiment with adding certain trends to your intentional marketing plan. Follow for more expert branding tips 🫶 #Branding #SmallBusinessBranding #SmallBusinessMarketing #SmallBusiness

Swipe for examples and a peek at a new brand 👉 Using the same logo in every space on every platform can start to look pretty awkward (even with the best logo!) That’s why we have different logo variations for different applications. And submarks are just one of those variations ☺️ Learn more about branding your small business by hitting that follow button! #Submark #SubmarkLogo #SmallBusinessLogo #LogoDesigner #BrandDesigner

Safe to say, the purple pest pros have seriously leveled up with this new brand 😏 And it’s not just pretty. Preferred Pest Management’s whole visual identity is built on deep brand strategy. Every element has a purpose. Example: Little sayings like “protect your peace” and “buh-bye bugaboos” instantly build connection with potential customers. So stop settling for professional but bland branding 🙅‍♀️ Follow for more strategic glow-ups like this 💜 Brand photos and videos: @integritygrove #IowaSmallBusiness #BrandStrategy #BrandingDesign #SmallBusinessBranding #BrandingDesigner

A little past client spotlight ✨ It’s not just a logo. It tells your brand story and presents your business to the world. That’s why I put as much thought and effort into your branding as you do running your business ☺️ View more of my past work on my website 👇 Studioa-designs.com #SmallBusinessLogo #SmallBusinessBranding #SmallBusinessBrand #SmallBusinessMarketing #IowaSmallBusiness

Strong brands don’t just have pretty logos 👇 The best brands are *discovered* with 1:1 strategy sessions that dig deep into the heart of the brand. When we uncover your brand’s stand out qualities, personality traits and more, you’ll have a solid foundation for your brand’s unique *sense of place* in your community. And that’s when the real magic happens ✨ The visuals shouldn’t be created until AFTER every element finds its purpose in the brand’s heart and messaging strategy. But if your visuals don’t match your business strategy (or you don’t have one at all), say hello to buyer confusion and lost sales. Thankfully, discovering your *wow-factor* and creating an intentional brand strategy that sells is kinda my thing 💁‍♀️ Check out my profile to see what I do, and hit follow if I can help your small business grow 🫶 #SmallBusinessLogo #SmallBusinessBranding #LocalBranding #BrandDesigner #IowaSmallBusiness

Swipe for a little behind the scenes of my process 👉 A reveal is not just a reveal because a logo is not just a logo. There is an entire strategy behind every logo and color palette 🫶 Stay tuned for a real example of what this process actually looks like with a brand I recently designed! #SmallBusinessBrand #SmallBusinessBranding #BrandDesigner #BrandStrategist #IowaSmallBusiness

You’re going to want to save this for later 🫶 I hope every small business can see this post and grow their online presence! I’ve been helping Iowa small business get found and chosen through strategic branding and SEO-driven website design for over 18 years now. I know this works. I’ve seen the stats. And all it takes is a few minutes of intentional effort. I already did the hard part for you 😉 You could even throw these formulas into ChatGPT to get the ideas flowing! So what are you waiting for? Go grow your business! And if you need a little extra help, let me know ☺️ #SmallBusinessWebsite #SmallBusinessSEO #IowaSmallBusiness #WebsiteDesigner #SmallBusinessWebsiteDesign

Hit follow for more SEO and branding tips tailored to small businesses like this! We’re small business owners. We don’t have a whole team to research SEO, and we need quick, simple, and effective solutions. One easy way to start ranking higher on search engines is to simply add alt text (for accessibility and screen readers) and real titles (not img_3827.jpg) to every photo on your website. It’s as simple as that! I’m here to help make SEO and small businesses marketing less complicated. Because if it’s hard, you won’t do it 😉 So hit follow for more tips like this! #SmallBusinessSEO #SmallBusinessWebsite #IowaSmallBusiness #SmallBusinessOwner #SmallBusinessMarketing

Swipe for the before and after 👉 No matter the industry, the uniqueness that each small business brings always presents a fun challenge. For these brands, the small town values with updated messaging, voice and visuals elevated their brand to help them communicate more clearly with their target market. Follow to see how I’ve helped transform other small business through my branding work ☺️ #SmallBusinessBranding #SmallBusinessLogo #ConstructionBranding #IowaSmallBusiness #BrandStrategist

I highly recommend keeping this in your back pocket! Spending just a few minutes each week updating your Google Business Profile can have a profound impact on your business 🙌 So go implement these simple but effective strategies to help your small business rank higher in Google and AI searches. And if you liked this tip, you’re going to love it here ☺️ #SmallBusinessMarketing #IowaSmallBusiness #GoogleBusinessProfile #GoogleBusinessProfileTips #SmallBusinessSEO

Because that’s all you have to win them over 👇 First impressions say a lot, and it’s no different in business. So in the first 3 seconds, your potential customers should be able to: • know what you’re offering them • trust you (think your business is legit and not a scam) • see your brand’s vibe/personality Your branding and website design work together to check all 3 of those boxes in your customers’ minds, and if one isn’t doing its job, you’re losing out on sales. But, thankfully, we can fix that! Place this simple sentence “above the fold” on your website and socials👇 {What you do} + {who it’s for} + {what they get} Example: “Brand, website and SEO strategy for Iowa small businesses who want to get found and chosen.” Greater clarity = more sales Then you just have to make sure you have professional visuals (logos, colors, photos, etc.) that are cohesive throughout your site, so your ideal client can get to know you and your business at first glance. Like if this was helpful! PS - you might want to hit follow, because I’ll be sharing a lot more tips like this in the next couple weeks ☺️ #SmallBusinessBranding #SmallBusinessWebsite #BrandingDesigner #IowaSmallBusiness #SmallBusinessWebsiteDesign

Hit save bc you’re gonna want to come back to this! The first sentence on your website is SO important to get right. It’s your first impression with potential customers and what search engines pull from the most. If potential customers have to dig around to figure out what you actually do, they will lose interest and give up immediately. That’s why placing this simple sentence “above the fold” can help you convert more. Greater clarity = more sales! I use these formulas with all of my branding and website design clients, so I know they work. Place one of these sentences in your website’s H1 (top headline), and your small business will see increased traffic and a high conversion rate! Please hit like if you found this helpful, so more small business owners can find and implement this strategy 🫶 #SmallBusinessBranding #SmallBusinessWebsite #SmallBusinessMarketing #SmallBusinessWebsiteDesign #BrandStrategist

I have over 18 years of experience helping small businesses use their unique qualities to stand out from the crowd. Finding your *wow-factor* is kinda my thing! So hit follow for tips and content that will make your small business shine ☺️ #SmallBusinessMarketing #SmallBusinessBranding #SmallBusinessBrandStrategy #SmallBusinessStrategy #IowaSmallBusiness

I hate to tell you, but that Canva logo probably isn’t doing you any favors (and it might actually be doing the opposite!) DIY logos and graphics are great for small businesses who are just starting out. But for anyone who’s been in business a few years or is looking to grow, the DIY look is hurting your potential customer’s trust in your professionalism. Plus, since it’s made from a template, it looks just like everyone else and doesn’t communicate your story or personality. So you’re basically throwing away your greatest asset as a small business 😭 The best part of supporting small businesses is their personal touch and originality that you can’t find anywhere else! And you want your customers to have that feeling from the very first moment they see your business. That’s why I work so hard to help Iowa small businesses put their best foot forward through intentional and strategic branding that shows off their greatest qualities ☺️ I seriously love working with passionate entrepreneurs and watching their businesses take off with the right strategy behind them! Give me a follow so I can help your small business actually grow this year 🫶 #SmallBusinessLogo #SmallBusinessBranding #BrandStrategy #SmallBusinessMarketing #IowaSmallBusiness

These two amazing teenagers are the reason I started @studioa_designs it allowed me the freedom to do what I know is my passion, which is being their mom. I'm so thankful.

These business are on my bucket list 🫶 So if you’ve been thinking about taking the next step and upgrading to a professional and strategic brand or website, I would love to work with you! Send me a message or check out my website for more info ☺️ #SmallBusinessBranding #SmallBusinessWebsite #SmallBusinessLogo #CreativeSmallBusiness #IowaSmallBusiness

More than a law office. 🫶👇 Northern Legacy Law could have gone with someone else who gave them a typical lawyer feel, but a cold, corporate brand isn’t going to sell estate planning. NLL is an office that cares about your legacy and what you leave behind. It’s more than words on an official paper. It’s emotional. And THAT’S how you connect with your ideal clients. So stop settling for what’s expected, and own your local presence with a brand they’ll actually remember. Studioa-designs.com #SmallBusinessBrand #SmallBusinessBranding #SmallBusinessStrategy #LawyerBranding #EstatePlanning

My free DIY SEO & AI search checklist will help you rank higher in search engines. All you have to do is start and the top and work your way through the checklist! SEO sounds like such a scary, technical word for most small business owners, so I’m here to make it simple. You don’t have to be an expert, you just have to be willing to invest some time into it. So go download the free checklist today to work your way to a more findable website! Studioa-designs.com/freebies #SEOTips #SmallBusinessWebsite #SmallBusinessSEO #SEOHelp #IowaSmallBusiness

Based on a true story 😄 I seriously am so honored each time a business trusts me with their branding and/or website design! This year is already booking up fast, so if you’ve been waiting to submit your inquiry, I would get it in sooner than later :) #SmallBusinessBranding #SmallBusinessWebsite #IowaSmallBusiness #BrandStrategist #SmallBusinessOwner

Stick around to see how I turn this inspo into strategic, small business branding ✨ This is going to be a fun one 🤗 #SmallBusinessBranding #BohoBranding #BohoInspo #SmallBusinessLogo #IowaSmallBusiness

No wonder I’m feeling tired 😅 Stay tuned because there are so many things I can’t wait to show you! #IowaSmallBusiness #SmallBusinessLogo #SmallBusinessBranding #SmallBusinessWebsite #SmallBusinessMarketing

Is it just me, or is this time of year CRAZY? 😅 As a classic overachiever, I pack my schedule in far more than I should, but I also want to be present with my kids during their middle and high school years 🫶 Still working on finding the perfect work-life balance, but I have a feeling us small business owners are in the same boat. If you can relate, send me your advice! If this isn’t your experience though, you can keep your advice to yourself 😉 #SmallBusinessOwner #IowaSmallBusiness #WorkFromHomeMom #BrandDesigner #WebsiteDesigner

The good news is, it doesn’t take much to keep your GBP relevant and active 👇 First, make sure you officially claim and verify your business on Google. Then, make sure the basics like your business name, address, and phone number (NAP) match exactly everywhere (your website footer, Yelp, Facebook, Chamber listing, etc.) Google loves consistency and all of this validates that you’re exactly who you say you are. Next, you’ll want to make sure your hours of operation are updated, including adding your holiday hours in advance. Here comes the important SEO stuff 👇 1) add keywords your customers are searching to your business description, services & products section, and post updates ✨pro tip: use local phrasing as well! 2) choose a specific primary category that reflects your core offering (think “nail salon” not “beauty services”) and add supporting categories sparingly (1-2) ✨pro tip: add detailed services beneath each category 3) add updated and quality photos that show your business’s exterior, interior, staff, your work, and signage and branding ✨pro tip: change the names of your photo files to real words instead of img_3827.jpg to subtly boost your SEO 4) collect reviews and respond promptly (with more keywords and specificity in your thank you!) 5) keep your listing alive with posts every 7-10 days 6) set up your own FAQ list in the “Q&A” section ✨pro tip: submit questions using your personal account then answer them with your business account using keywords If you utilize all of these features, Google and other search engines will bring more traffic to your business. All it takes is a few intentional tweaks and consistent updates 🫶 Follow for more small business tips from an SEO-driven website designer who has helped Iowa brands get found for over 18 years! #SEOTips #SmallBusinessMarketing #GoogleBusinessProfile #SmallBusinessTips #IowaSmallBusiness

I hate to tell you, but that Canva logo probably isn’t doing you any favors (and it might actually be doing the opposite!) DIY logos and graphics are great for small businesses who are just starting out. But for anyone who’s been in business a few years or is looking to grow, the DIY look is hurting your potential customer’s trust in your professionalism. Plus, since it’s made from a template, it looks just like everyone else and doesn’t communicate your story or personality. So you’re basically throwing away your greatest asset as a small business 😭 The best part of supporting small businesses is their personal touch and originality that you can’t find anywhere else! And you want your customers to have that feeling from the very first moment they see your business. That’s why I work so hard to help Iowa small businesses put their best foot forward through intentional and strategic branding that shows off their greatest qualities ☺️ I seriously love working with passionate entrepreneurs and watching their businesses take off with the right strategy behind them! Check out my services on my website to see how I can help your small business grow this year, or give me a follow so you can find me again in the future. Studioa-designs.com #SmallBusinessLogo #SmallBusinessBranding #BrandStrategy #SmallBusinessMarketing #IowaSmallBusiness

Like if you relate 😅 I’m here to help!👇 Hi, I’m Amanda! I’m a small business owner of over 18 years, and I help other small businesses by making your branding and website work harder so you don’t have to. Small businesses owners wear a lot of hats (or shoes!) It can feel like you’re spinning your wheels and gaining no traction. That’s why I post free tips for small businesses of all types. I truly want to see you grow and succeed! Because a win for one small business was is a win for us all ☺️ So hit follow or join my email list to never miss a free tip or resource! And if you need more 1:1 help, check out my services on my website. Studioa-designs.com #SmallBusinessBranding #SmallBusinessWebsite #SmallBusinessResource #SmallBusinessMarketing #IowaSmallBusiness

A “boring” business means a fun and strategic brand will be all the more effective 😄 I mean, no one wants to have to call pest control, but I would hire the one who makes it feel lighthearted and funny. Estate planning? No thanks, I’ll procrastinate that. But protecting my children’s future? Sign me up! Branding can make all the difference in any type of business. And when we connect the brand to your clients’ emotions, just watch the sales come in! Contact me for more info on how we can take your business’s branding to the next level, or check out my services on my website. Studioa-designs.com #SmallBusinessLogo #SmallBusinessBranding #LocalBranding #BrandStrategy #IowaSmallBusiness

It’s not as hard as you think! Here’s how 👇 I’m an SEO-driven website designer with more than 18 years of experience working with small businesses. My main job: helping your brand get found and chosen by your ideal customer 🫶 I can only work on so many websites a year, but I want to help as many small businesses as possible! That’s why I created a downloadable freebie on my website that’s dedicated to walking you through the process of improving your website’s SEO. My DIY SEO & AI Search Checklist is formatted as a step-by-step guide to make the process as easy as possible. This checklist walks you through the SEO basics that actually help your small business get found online. If you’re willing to put the time and energy in, I promise you will see tangible results! Download the checklist on my website ☺️ Studioa-designs.com/freebies #SEOTips #SmallBusinessWebsite #SmallBusinessMarketing #SEOHelp #IowaSmallBusiness

@flodesk is by far my favorite email platform, and I’m a small business brand and website designer of over 18 years! Why is it so hard to find a platform that is beautiful, user-friendly, AND able to do all the automations/segmentation/other fancy marketing things that make your job easier while selling more? Thankfully, I finally found Flodesk to check all my boxes! It even integrates with Canva to make the design process faster and smoother 😏 If you haven’t yet, you should try Flodesk for free for 14 days to see what I mean. And then if you love it like I do, use code “STUDIOADESIGNS” for 50% off your whole first year of using Flodesk! PS - Flodesk also frequently host free webinars to teach you how to use your email marketing more effectively ☺️ #FlodeskPartner #SmallBusinessMarketing #SmallBusinessEmailMarketing #EmailMarketingTips #IowaSmallBusiness

@flodesk is by far my favorite email platform, and I’m a small business brand and website designer of over 18 years! Why is it so hard to find a platform that is beautiful, user-friendly, AND able to do all the automations/segmentation/other fancy marketing things that make your job easier while selling more? Thankfully, I finally found Flodesk to check all my boxes! It even integrates with Canva to make the design process faster and smoother 😏 If you haven’t yet, you should try Flodesk for free for 14 days to see what I mean. And then if you love it like I do, use code “STUDIOADESIGNS” for 50% off your whole first year of using Flodesk! PS - Flodesk also frequently hosts free webinars to teach you how to use your email marketing more effectively ☺️ #FlodeskPartner #SmallBusinessMarketing #SmallBusinessEmailMarketing #EmailMarketingTips #IowaSmallBusiness

I’m a small business brand and website designer & strategist based in Ames, Iowa. My solo biz has been partnering with amazing entrepreneurs in many industries (ranging from shops, salons, wellness, authors, coaches, & coffeehouses-and that list barely scratches the surface) for over 18 years now. I’m a Type-A creative and an Enneagram 3. With these giftings, I get to partner with small businesses to help them get seen, get clicks and get chosen.✨ Whether you’re a beginner in business or a community veteran, I’ll meet you right where you are to create a brand that resonates with new and repeat customers. Together, we will find your *wow-factor* and make your small business stand out from the crowd! Follow for small business branding tips, and learn more about my services on my website 🫶 #SmallBusinessBranding #BrandStrategy #SmallBusinessWebsite #IowaSmallBusiness #SmallBusinessMarketingTips

The most unpopular tip 👉 be more consistent and repetitive with your branding ✨ If you’ve gotten professional branding, YOU HAVE to keep using your brand fonts. Period. Even if you’re using a Canva template, you should be switching out elements with your brand fonts, colors, custom illustrations and patterns, etc. Consistency and repetition are the only way that you will achieve brand recognition with customers. And using that viral Canva template or font combo will only make you blend in with the crowd 🤷‍♀️ If you haven’t gotten professional branding for your small businesses yet, you either need to start thinking like a brand designer or hire one if you want to grow. I post lots of tips and resources here to get you started, or you can check out my website to view my professional services. Studioa-designs.com #BrandStrategy #SmallBusinessBranding #SmallBusinessTips #CanvaFonts #IowaSmallBusiness

I build human-led, strategy-focused brands that connect deeply with their local communities. AI can’t do that 💁‍♀️ My work goes beyond creating cool logos and pretty websites. I listen for the things you can’t put into words. I hear your passion for what you do. Then I translate it all into powerful visuals led by strategy. AI is a great tool, but it doesn’t replace the ability to find the heart and soul of a brand and make it connect with humans on an emotional level. Because THAT’S what I do 😏 Follow to learn more about my 3-part branding strategy that helps small businesses connect to their dream customers 🩷 #BrandStrategy #SmallBusinessBranding #SmallBusinessLogo #LocalBranding #IowaSmallBusiness

Save this post for your next brand photoshoot! 📸 Did you know that up to 90% of purchases are influenced by visual factors? And….if you present your visual brand consistently, regardless of the platform, it can increase revenue by up to 23%. That’s why brand photography is such an important supplement to your strategic branding, but unfortunately, not all photo shoots are made equal. Following these tips will help you to get the most out of your photos. Hint…the more personality you can bring out, the better. Whether you’re a fellow small business owner, an aspiring creative, or someone who loves personal branding, I hope this sparks your creativity! —— Brand photographers, what would you add to this list? @austingoodefilms @ashleybrookecollective @_kaileysphotography_ @nicoledetermanphotography @jill_neil @amanda_mendoza_photography_ia @kirstie.veatch @michellemensing.photography Add your top tips in the comments! —— #SmallBusinessBranding #BrandPhotographyTips #BrandStrategy #BrandingVisuals #IowaSmallBusiness

I recently designed a new brand for a lawyer in California, and here’s how it turned out! Northern Legacy Law helps guide people through the complicated process of estate planning to preserve legacies and protect futures. Their brand is full of heart 🫶 They may be a law office, but empathetic service is at the core of what they do. A cold, corporate brand may be the norm for lawyers, but it wouldn’t inspire trust from potential clients 🙅‍♀️ That’s why strategy always comes first in my branding packages. Stay tuned for their full website reveal coming soon! #Branding #SmallBusinessBranding #SmallBusinessLogo #BrandStrategy #LawyerBranding

I recently designed a new brand for @northernlegacylaw in California, and here’s how it turned out! Northern Legacy Law helps guide people through the complicated process of estate planning to preserve legacies and protect futures. Their brand is full of heart 🫶 They may be a law office, but empathetic service is at the core of what they do. A cold, corporate brand may be the norm for lawyers, but it wouldn’t inspire trust from potential clients 🙅‍♀️ That’s why strategy always comes first in my branding packages. Stay tuned for their full website reveal coming soon! 📷 @franciscinema #Branding #SmallBusinessBranding #SmallBusinessLogo #BrandStrategy LawyerBranding

My signature brand strategy has 3 phases👇 1️⃣ Heart 2️⃣ Messaging 3️⃣ Visuals By the time we reach the Visuals phase, my client already has a bunch of useful insights about the brand’s purpose, the way they speak to their audience through their personality, their local wow-factor, and the visual directions they’re drawn to. As you can imagine, all of these things work really well together, making a final decision on the direction of the visual brand becomes much easier. We look back at all we’ve built to get to that point and ask, which one aligns more? And we ask, which one lights you up? Typically, they’re the same. I truly believe that brand design needs to be BOTH something that is loved by you, and resonates with the alignment of the brand’s heart and message too! And the logo is only one piece of the visuals. I present two, fully executed visual identities so you can really get a feel for how it will be in the real world. After the final concept is chosen, tweaks are usually very minor because we have so much backing and reasoning for why we chose that concept. But this whole process means I have files and files of rejected logos that (typically) never get shown to the public. Until now! What do you think? Did they make the right decision? Would you have picked any rejects based solely on the logo? Let me know in the comments! #Branding #SmallBusinessBranding #SmallBusinessLogo #BrandStrategy #IowaSmallBusiness

Respectfully, if you’re not a startup anymore, your logo shouldn’t be either. Even the best logo will look really awkward if you try to use it everywhere. Different platforms require different shapes, and your logo has to be able to adapt. That’s why I recommend every small business have at least these 4 core logo types 👇 • Primary logo: the main logo used in major brand placements • Secondary logo: an alternate layout for different spaces • Submark logo: a simplified version for small uses • Brand icon (aka logo mark): used for social profiles or favicons But there’s another important piece to this conversation: your brand is more than just a logo. Logos catch eyes, brand strategy wins hearts! 💞 A logo or even a logo system is a great starting point, but without a strategy to use, it will only get you consistent visuals. A brand strategy helps them understand your “why”, what makes you different from others in your space, your culture, your essence and personality, your audience, messaging tone of voice, and so much more. When all of these elements work together, they create a cohesive brand that people recognize, remember, and keep coming back to! That’s why my professional branding projects start with strategy first, clarifying things before any logos are designed. If you’re looking for a strategy-led brand, I’m your gal! See how I can help your brand get found by visiting my website. Studioa-designs.com #Branding #SmallBusinessBranding #SmallBusinessLogo #SmallBusinessMarketing #IowaSmallBusiness

Swipe for a practical tip to instantly improve your small business messaging 👉 If you notice, I actually use this formula myself! Let’s be honest, if potential customers have to dig around to figure out what you actually do, they will lose interest and give up immediately. That’s why placing this simple sentence “above the fold” can help you convert more. Greater clarity = more sales! So save this tip for later to convert more customers ☺️ PS - This is just one simple trick I use with all my branding and website design clients. If you could use a full-blown strategy to grow your business, contact me to get started working together! Studioa-designs.com #Branding #SmallBusinessBranding #BrandStrategy #IowaSmallBusiness #SmallBusinessMarketing

Here’s the truth: small businesses are the underdog most of the time. We have smaller budgets, fewer marketing dollars, and have to do way more with our time than our bigger competitors. You’re working twice as hard as everyone else, and somehow it still feels like you’re the smallest voice in the room and like barely anyone is listening. Like you’re constantly trying to prove yourself while bigger, louder brands just… exist and get picked. It’s discouraging. But trying to look like a big brand is making you blend in. Because when every small business starts copying what “looks professional,” they all start to sound the same… and none of them stand out. You don’t need to look bigger. You need to embrace your inner underdog-ness. Get clear on what only you can do and OWN your local presence. People love a good underdog story, so why not embrace it? I’ll be sharing a very practical tip tomorrow on how to make your small business stand out, so be sure to hit follow. You won’t want to miss it! #SmallBusinessOwner #SmallBusinessBranding #IowaSmallBusiness #SmallBusinessMarketing #BrandStrategy

Sometimes you can’t see your own business clearly. Creativity is what makes us so good at what we do, but it also can create blind spots to your own brand. As a local branding expert, I’ve worked with many multi-passionate small business owners who felt like their business was too complicated to clearly explain. They’ve even thought that maybe they needed to separate their business under different brands 🤷‍♀️ They are so caught in the thick of everything, that they can’t zoom out and see how it all fits together. (If you’ve ever struggled to explain what you do because the answer is “it’s kind of a few things,” I’m talking to you 🫶) That’s where a branding professional like me can help. You explain your business offerings in detail - including all the messy and complicated parts! Then I find what connects all of those pieces together and create a through-line for your brand. Suddenly, you have a clear and concise way of communicating what you do with customers 😄 And that directly correlates to more sales! If it sounds like therapy, I guess it kinda is 😉 Good branding should simplify your messaging, not over complicate it. Check out my website to see how I can help you simplify your brand and make selling easier! Studioa-designs.com #SmallBusinessBranding #SmallBusinessTip #CreativeBusinessOwner #IowaSmallBusiness #CreativeEntrepreneur

Swipe for my practical advice as a small business branding expert 👉 For more clear, bite-sized tips for marketing your small business, hit that follow button! #SmallBusinessLogo #SmallBusinessBranding #SmallBusinessMarketing #LocalBranding #IowaSmallBusiness

Swipe for screenshots that prove my strategy works 😏 And if you want to see improvements like these to your website traffic, send me a message! I’m currently booking website design packages for June. More info on my website 👇 Studioa-designs.com #WebsiteDesign #SmallBusinessWebsite #IowaSmallBusiness #SEOStrategy #SmallBusinessSEO

Does a small biz really need more than 1 logo? 👇 Yes! And I’m not just saying this as a brand designer. Most brands don’t rely on just a single logo. Instead, they use a group of logo variations that allow their branding to work across websites, social media, print materials, and everything in between. So if one logo isn’t enough, what’s the right number? 👉 3-5 logo variations will help keep your brand flexible and consistent across different platforms! These four core logos are the minimum I typically recommend for clients. 1) primary logo 2) secondary logo 3) submark logo 4) brand icon (also called a logo mark) 👉 Without these different types of logos, brands start running into frustration with spacing and scaling. At first, it might feel like overkill to have multiple versions of your logo, but once you start using your logo in different places, you’ll quickly realize that one static logo can start to look really awkward 😬 Even if your one primary logo is beautiful on its own. And even if you have a whole suite of logos but there’s no strategy behind it, your brand will still fall flat. That’s why professional branding projects typically start with strategy first, clarifying things before any logos are designed. So if you’re trying to launch or scale your business, make sure to invest in your logo and brand strategy as your first line of communication with potential customers. Follow for more small business branding tips! PS - check out my latest blog post to dive even deeper into this topic ☺️ #SmallBusinessLogo #SmallBusinessBranding #BrandingTips #IowaSmallBusiness #SmallBusinessTip

Homegrown’s mission is to celebrate Iowa’s unique culture and the fresh talents of our state’s artisans by offering an exclusive selection of trendy, high-quality, locally-made gifts and apparel. Owner, Jenny, has a passion and support for Iowa’s vibrant community of makers that is unmatched and her retail store is one of the most charming in Ames, Iowa. It was a joy partnering together to strategically craft her brand’s heart, messaging, and whimsical visual elements to build this main street brand. Studio A Package: Signature Brand Design View all the fun visuals from this brand, including ‘the local effect’, on my website! #SmallBusinessBranding #IowaSmallBusiness #SmallBusinessLogo #AmesIowa #LocalBranding

Often times, branding clients come to me with a whole host of offerings that they struggle to explain. So I try to listen for the things they are saying without knowing how to say it. 👉 I’m reading between the lines to find the messy or complicated parts of the business that need to be simplified in client messaging. I’m also looking for ways the brand is (or could be) different from competitors. 👉 I’m always thinking about how we can make the brand feel set-apart, capitalize on quirks, and give the brand a unique wow-factor! And finally, I listen for how the small business owner’s passions are presenting themselves. 👉 What gets them excited, what areas of service should be highlighted, and how can we incorporate their passion and personality into the brand? All of this takes deep listening skills that ultimately makes my clients feel seen and heard when I present their new small business brand 🥰 If you’re struggling to clarify your message and get in front of the right customers, I’m your gal! Send me a DM or visit my website to set up a free brand consultation call 🫶 #SmallBusinessBranding #SmallBusinessMarketing #SmallBusinessBrand #BrandStrategy #IowaSmallBusiness

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