Does your website make an impact in the first 3 seconds?
For team sports and clubs, your website should immediately drive a desire to be a part of what you’re doing.
You need an emotional connection with your ideal audience 🙌
Because as much as people can say they make decisions based on facts, authentic connection and emotion converts more than the best written bullet points ever could.
Luckily, this is kinda my specialty 💁♀️
Check out my profile for more examples of my work!
#WebsiteDesign #SmallBusinessWebsite #SmallBusinessWebsiteDesign #SportsWebsite #IowaSmallBusiness
A little behind the scenes look at what goes into my brand and website design business 👏
My fellow business owners probably get it, but were there any that surprised you?
Even a seemingly simple, 1-person business has a lot of moving parts 😅
Follow to see more of my process!
#SmallBusinessBranding #SmallBusinessWebsite #IowaSmallBusiness #CreativeBusinessOwner #SmallBusinessBrandDesigner
Most small business owners skip the strategy and go straight to identity 🫣
If that’s been you, it’s ok! But let’s fix it.
Comment the word strategy for the link to learn more about creating a brand strategy that converts 🫶
#BrandStrategy #SmallBusinessBrand #SmallBusinessBranding #BrandIdentity #IowaSmallBusiness
Your “boring” business deserves a beautiful website too 👏
I have 18+ years of creating websites with the consumer in mind.
And no, a Facebook page or outdated landing page does not convert.
A website with the right messaging and keywords is your brand’s coolest sidekick, expanding your reach from the confines of your hometown into a 24/7 machine that reels in new customers.
I spend the time not only making your messaging and design give a first impression that will knock your audience’s socks off, but also refining keywords and SEO to make your website rank higher on Google.
Follow along to see other types of businesses I’ve created websites for!
Your “boring” business deserves a beautiful website too 👏
I have 18+ years of creating websites with the consumer in mind.
And no, a Facebook page or outdated landing page does not convert.
A website with the right messaging and keywords is your brand’s coolest sidekick, expanding your reach from the confines of your hometown into a 24/7 machine that reels in new customers.
I spend the time not only making your messaging and design give a first impression that will knock your audience’s socks off, but also refining keywords and SEO to make your website gets found in search and sited on ai platforms.
P.S. this is part of a new video series, so follow along to see other types of businesses I’ve created websites for!
#SmallBusinessWebsite #SmallBusinessSEO #ContractorWebsite #ConstructionWebsite #IowaSmallBusiness
Stop right now and define your brand strategy using these 5 pillars 👉
If your brand strategy isn’t clearly defined, you’re losing sales.
It’s as simple as that because complicated doesn’t work in business.
So before you move on, make sure you have written down your brand’s purpose, values, positioning, messaging, and target audience.
If you need a little more help, check out my latest blog to break it down even further. 👇
Studioa-designs.com/blog
#BrandStrategy #BrandStrategyTips #SmallBusinessBranding #IowaSmallBusiness #SmallBusinessMarketingTips
Life of a business owner 🤷♀️
There should be lots of fun launches coming soon, so stay tuned!
#SmallBusinessOwner #SmallBusinessWebsite #WebsiteDesigner #WFHM #IowaSmallBusiness
If a coach needs one thing, it’s confidence in what they’re selling: their own skills.
An upgraded website that matches their level of expertise changes the way they and others view their business.
Plus, add-in expert branded design & messaging, local SEO strategy, and done-for-you copywriting, and suddenly you’ve got a beautiful website that actually converts!
I’m starting a little series of showing off my website design work, so follow along to see more ☺️
#SmallBusinessWebsite #CoachWebsite #ConsultantWebsite #WebsiteDesigner #IowaSmallBusiness
Summer days can get pretty crazy around here, with a mix of work and play!
I adapt my workload in the summer months so I can take the time I want for going on walks, gardening, and spending time with my family.
I take on less clients and projects and (try to) take Fridays off.
I’m so thankful for this business that allows me to create my own schedule so I can prioritize the things that matter most to me 🫶
#WorkFromHomeMom #WFHM #SmallBusinessOwner #IowaSmallBusiness #BrandDesigner
Your brand is more than a logo, color palette, and fonts.
It’s a mixture of visuals and feelings working together to create an experience across every touchpoint of your business, shaping how people perceive you and your business.
Your brand goes deeper than the visuals, so your strategy should too.
Follow for more info on how to build your brand strategy as a strong foundation for your small business ☺️
#BrandStrategy #BrandDesigner #IowaSmallBusiness #SmallBusinessBranding #SmallBusinessLogo
Swipe for a peek at the strategy behind the brand 👀
A good logo isn’t just visually appealing; it’s strategically built.
I worked with @northernlegacylaw to fully form their brand strategy so that the final visuals would connect on a deeper level with her ideal client.
Here are just a few ways the visuals you see communicate the underlying purpose behind the brand.
If you liked this, follow to see more strategically-built brands!
#BrandDesigner #SmallBusinessBranding #SmallBusinessLogo #LawyerBranding #SmallBusinessStrategy
Your business will be fine if you take a little time off, I promise ☺️
As a work from home mom, summers can be so crazy.
Yes, there’s a lot to get done, but I also want to take the time to enjoy these moments while they last.
So if you’re a small business owner, I encourage you to find a way to simplify your job this summer so you can make memories and live life to the fullest 🫶
#SmallBusinessOwner #Solopreneur #WorkFromHomeMom #IowaSmallBusiness #SmallBusinessBranding
If you’re anything like me, there are always lots of ideas. Too many 😅
The execution (which is the hard part) can feel absolutely debilitating at times.
But you don’t have to do EVERYTHING on your list at the same time.
Mini goals can help you feel less overwhelmed and can motivate you to get to the next one faster.
Here is how I set a mini goal for myself when I’m feeling overwhelmed:
1. Name the stuck spot. I pick the most pressing thing that’s causing me burnout or that I want to improve.
2. Pick one problem area. Then I decide what problem in that stuck spot I can work on right now.
3. Make it tiny + clear. I write down a simple statement to help me focus on that one thing.
4. Set boundaries. Don’t veer into other things. Stick with that one thing.
5. Celebrate it. Once the task has been completed, definitely celebrate (preferably with ice cream), then start the process over again.
Small steps make a big difference over time, and this method helps me break down my big ideas into smaller, achievable milestones.
Like if this helped, and let me know what goals you have for your business this summer so I know what to talk more about ☺️
(I’m working on setting up a new service that will launch this fall!)
#BusinessGrowth #SmallBusinessTip #SmallBusinessOwner #IowaSmallBusiness #WorkFromHomeMom
If you’re anything like me, there are always lots of ideas. Too many 😅
The execution (which is the hard part) can feel absolutely debilitating at times.
But you don’t have to do EVERYTHING on your list at the same time.
Mini goals can help you feel less overwhelmed and can motivate you to get to the next one faster.
Here is how I set a mini goal for myself when I’m feeling overwhelmed:
1. Name the stuck spot. I pick the most pressing thing that’s causing me burnout or that I want to improve.
2. Pick one problem area. Then I decide what problem in that stuck spot I can work on right now.
3. Make it tiny + clear. I write down a simple statement to help me focus on that one thing.
4. Set boundaries. Don’t veer into other things. Stick with that one thing.
5. Celebrate it. Once the task has been completed, definitely celebrate (preferably with ice cream), then start the process over again.
Small steps make a big difference over time, and this method helps me break down my big ideas into smaller, achievable milestones.
Like if this helped, and let me know what goals you have for your business this summer so I know what to talk more about ☺️
(I’m working on setting up a new service that will launch this fall!)
#BusinessGrowth #SmallBusinessTip #SmallBusinessOwner #IowaSmallBusiness #WorkFromHomeMom
Swipe to watch a brand come to life ✨
From a client questionnaire to words on a page to a beautiful brand that works strategically for the business - and everything in between!
This is how a brand by Studio A is born ☺️
See more of my past branding work on my website.
Studioa-designs.com
#Branding #BrandDesigner #SmallBusinessBranding #SmallBusinessLogo #LogoDesigner
It has been an honor to work with @theatlasproject24 on their brand and website.
This foundation will help support families through the unimaginable loss of child through financial relief, guidance, and community.
Through their own loss comes this light for other families and a legacy for Atlas that will continue forward 🫶
Learn more about The Atlas Project at loveforatlas.org
#NonprofitBranding #SUDC #NonprofitLogo #BrandStrategy #BrandDesigner
The Atlas Project supports families through the unimaginable loss of child through financial relief, guidance, and community.
It was an honor to partner with this foundation to carry Atlas’s light forward 🫶
Learn more about The Atlas Project at loveforatlas.org
#NonprofitBranding #SUDC #NonprofitLogo #BrandStrategy #BrandDesigner
Hi, I’m Amanda! Here’s a little bit about me 👇
I’m a small business brand and website designer based in Ames, Iowa.
I’ve been helping small businesses grow through strategic visuals for over 18 years now - wow!
But even before that, I had a passion for local businesses.
At age 12, I was singing radio jingles for local children’s clothing store, and by 16, I was painting custom signage for a business on an Iowa Main Street.
I truly feel like this is what I was meant to do ☺️ but I also believe in work-life balance!
Outside of the office, you can usually find me:
• tending to my flower garden
• playing and singing music
• listening to a nonfiction book
• having coffee with a friend
• attending an Iowa State sporting event
• decorating my house (design runs in my veins haha)
I’m also a big bird nerd 👀
I love to go hiking, enjoy nature, and spot as many species of birds as I can!
Now that you know a little bit about me, we can be friends 🫶
Follow me on my small business journey, and you may pick up a thing or two from my experience 😉
#IowaSmallBusiness #IowaSmallBusinessOwner #BrandDesigner #SmallBusinessBranding #SmallBusinessLogo
Slide 15 sums it up perfectly 👌
If you found my take on this helpful, please let me know!
Be sure to join my email list to never miss a free tip or piece of encouragement for your small business 🫶
#Branding #SmallBusinessBranding #SmallBusinessMarketing #SmallBusiness #IowaSmallBusiness
I’m Amanda, small business brand and website designer & strategist based in Ames, Iowa.
My solo biz has been partnering with amazing entrepreneurs in many industries (ranging from shops, salons, wellness, authors, coaches, & coffeehouses-and that list barely scratches the surface) for over 18 years now.
I’m a Type-A creative and an Enneagram 3.
With these giftings, I get to partner with small businesses to help them get seen, get clicks and get chosen.✨
Whether you’re a beginner in business or a community veteran, I’ll meet you right where you are to create a brand that resonates with new and repeat customers.
Together, we will find your *wow-factor* and make your small business stand out from the crowd!
Join my email list to never miss a small business branding tip or freebie 🫶
#SmallBusinessBranding #BrandStrategy #SmallBusinessWebsite #IowaSmallBusiness #SmallBusinessMarketingTips
👇 Here’s my take as a branding expert of over 18 years.
What should always remain no matter what the trends are:
• The heart of your brand (your values, culture and mission)
• Messaging on things that are going to stay static for a long period of time (website, branded collateral, consistent and identifiable graphics for socials)
• The brand’s visual identity (logos, color palette, patterns, icons, etc)
This will keep your brand identifiable and recognizable over time.
There are, however, different strategic approaches to how trendy a brand wants to go for the above things.
Some brands lean more into a modern and trendy look (especially in certain industries).
In my brand strategy sessions with clients, we talk about the “longevity” of the brand.
Question: “How long do you want this brand to last for you?”
👉 Some say 6-8 years, and others know their brand is meant to feel more trendy and realize it may only last 3-4 years.
You can push flexibility of any brand through things like campaigns, promotions, and socials that are for a season.
This is where I say you can take more risks and experiment with the trends. (Even if they run outside the scope of your core brand a little bit.)
Think of your brand as the base layer: slow, deliberate, and more resistant to the trend cycle.
Your socials and other seasonal campaigns can be faster and more flexible to the culture, as long as the core “rules” of the brand are still in place.
👉 Social layouts can change if the audience understands that this is seasonal and intentionally.
👉 Photography style could shift for certain campaigns (if done correctly).
But constant trend-chasing is borrowing someone else’s creativity which is actually a signal that you may not feel confident in your own brand.
Brand confidence is having a firm and unwavering foundation where you are in control of what trends you decide to hop onto.
Having brand confidence is your first priority, and then you can start to experiment with adding certain trends to your intentional marketing plan.
Follow for more expert branding tips 🫶
#Branding #SmallBusinessBranding #SmallBusinessMarketing #SmallBusiness
👇 Here’s my take as a branding expert of over 18 years.
What should always remain no matter what the trends are:
• The heart of your brand (your values, culture and mission)
• Messaging on things that are going to stay static for a long period of time (website, branded collateral, consistent and identifiable graphics for socials)
• The brand’s visual identity (logos, color palette, patterns, icons, etc)
This will keep your brand identifiable and recognizable over time.
There are, however, different strategic approaches to how trendy a brand wants to go for the above things.
Some brands lean more into a modern and trendy look (especially in certain industries).
In my brand strategy sessions with clients, we talk about the “longevity” of the brand.
Question: “How long do you want this brand to last for you?”
👉 Some say 6-8 years, and others know their brand is meant to feel more trendy and realize it may only last 3-4 years.
You can push flexibility of any brand through things like campaigns, promotions, and socials that are for a season.
This is where I say you can take more risks and experiment with the trends. (Even if they run outside the scope of your core brand a little bit.)
Think of your brand as the base layer: slow, deliberate, and more resistant to the trend cycle.
Your socials and other seasonal campaigns can be faster and more flexible to the culture, as long as the core “rules” of the brand are still in place.
👉 Social layouts can change if the audience understands that this is seasonal and intentionally.
👉 Photography style could shift for certain campaigns (if done correctly).
But constant trend-chasing is borrowing someone else’s creativity which is actually a signal that you may not feel confident in your own brand.
Brand confidence is having a firm and unwavering foundation where you are in control of what trends you decide to hop onto.
Having brand confidence is your first priority, and then you can start to experiment with adding certain trends to your intentional marketing plan.
Follow for more expert branding tips 🫶
#Branding #SmallBusinessBranding #SmallBusinessMarketing #SmallBusiness
Swipe for examples and a peek at a new brand 👉
Using the same logo in every space on every platform can start to look pretty awkward (even with the best logo!)
That’s why we have different logo variations for different applications.
And submarks are just one of those variations ☺️
Learn more about branding your small business by hitting that follow button!
#Submark #SubmarkLogo #SmallBusinessLogo #LogoDesigner #BrandDesigner
Safe to say, the purple pest pros have seriously leveled up with this new brand 😏
And it’s not just pretty. Preferred Pest Management’s whole visual identity is built on deep brand strategy.
Every element has a purpose.
Example: Little sayings like “protect your peace” and “buh-bye bugaboos” instantly build connection with potential customers.
So stop settling for professional but bland branding 🙅♀️
Follow for more strategic glow-ups like this 💜
Brand photos and videos: @integritygrove
#IowaSmallBusiness #BrandStrategy #BrandingDesign #SmallBusinessBranding #BrandingDesigner
A little past client spotlight ✨
It’s not just a logo. It tells your brand story and presents your business to the world.
That’s why I put as much thought and effort into your branding as you do running your business ☺️
View more of my past work on my website 👇
Studioa-designs.com
#SmallBusinessLogo #SmallBusinessBranding #SmallBusinessBrand #SmallBusinessMarketing #IowaSmallBusiness
Strong brands don’t just have pretty logos 👇
The best brands are *discovered* with 1:1 strategy sessions that dig deep into the heart of the brand.
When we uncover your brand’s stand out qualities, personality traits and more, you’ll have a solid foundation for your brand’s unique *sense of place* in your community.
And that’s when the real magic happens ✨
The visuals shouldn’t be created until AFTER every element finds its purpose in the brand’s heart and messaging strategy.
But if your visuals don’t match your business strategy (or you don’t have one at all), say hello to buyer confusion and lost sales.
Thankfully, discovering your *wow-factor* and creating an intentional brand strategy that sells is kinda my thing 💁♀️
Check out my profile to see what I do, and hit follow if I can help your small business grow 🫶
#SmallBusinessLogo #SmallBusinessBranding #LocalBranding #BrandDesigner #IowaSmallBusiness
Strong brands don’t just have pretty logos 👇
The best brands are *discovered* with 1:1 strategy sessions that dig deep into the heart of the brand.
When we uncover your brand’s stand out qualities, personality traits and more, you’ll have a solid foundation for your brand’s unique *sense of place* in your community.
And that’s when the real magic happens ✨
The visuals shouldn’t be created until AFTER every element finds its purpose in the brand’s heart and messaging strategy.
But if your visuals don’t match your business strategy (or you don’t have one at all), say hello to buyer confusion and lost sales.
Thankfully, discovering your *wow-factor* and creating an intentional brand strategy that sells is kinda my thing 💁♀️
Check out my profile to see what I do, and hit follow if I can help your small business grow 🫶
#SmallBusinessLogo #SmallBusinessBranding #LocalBranding #BrandDesigner #IowaSmallBusiness
Swipe for a little behind the scenes of my process 👉
A reveal is not just a reveal because a logo is not just a logo.
There is an entire strategy behind every logo and color palette 🫶
Stay tuned for a real example of what this process actually looks like with a brand I recently designed!
#SmallBusinessBrand #SmallBusinessBranding #BrandDesigner #BrandStrategist #IowaSmallBusiness
You’re going to want to save this for later 🫶
I hope every small business can see this post and grow their online presence!
I’ve been helping Iowa small business get found and chosen through strategic branding and SEO-driven website design for over 18 years now.
I know this works. I’ve seen the stats.
And all it takes is a few minutes of intentional effort.
I already did the hard part for you 😉
You could even throw these formulas into ChatGPT to get the ideas flowing!
So what are you waiting for? Go grow your business!
And if you need a little extra help, let me know ☺️
#SmallBusinessWebsite #SmallBusinessSEO #IowaSmallBusiness #WebsiteDesigner #SmallBusinessWebsiteDesign
Hit follow for more SEO and branding tips tailored to small businesses like this!
We’re small business owners.
We don’t have a whole team to research SEO, and we need quick, simple, and effective solutions.
One easy way to start ranking higher on search engines is to simply add alt text (for accessibility and screen readers) and real titles (not img_3827.jpg) to every photo on your website.
It’s as simple as that!
I’m here to help make SEO and small businesses marketing less complicated.
Because if it’s hard, you won’t do it 😉
So hit follow for more tips like this!
#SmallBusinessSEO #SmallBusinessWebsite #IowaSmallBusiness #SmallBusinessOwner #SmallBusinessMarketing
Hit follow for more SEO and branding tips tailored to small businesses like this!
We’re small business owners.
We don’t have a whole team to research SEO, and we need quick, simple, and effective solutions.
One easy way to start ranking higher on search engines is to simply add alt text (for accessibility and screen readers) and real titles (not img_3827.jpg) to every photo on your website.
It’s as simple as that!
I’m here to help make SEO and small businesses marketing less complicated.
Because if it’s hard, you won’t do it 😉
So hit follow for more tips like this!
#SmallBusinessSEO #SmallBusinessWebsite #IowaSmallBusiness #SmallBusinessOwner #SmallBusinessMarketing
Swipe for the before and after 👉
No matter the industry, the uniqueness that each small business brings always presents a fun challenge.
For these brands, the small town values with updated messaging, voice and visuals elevated their brand to help them communicate more clearly with their target market.
Follow to see how I’ve helped transform other small business through my branding work ☺️
#SmallBusinessBranding #SmallBusinessLogo #ConstructionBranding #IowaSmallBusiness #BrandStrategist
I highly recommend keeping this in your back pocket!
Spending just a few minutes each week updating your Google Business Profile can have a profound impact on your business 🙌
So go implement these simple but effective strategies to help your small business rank higher in Google and AI searches.
And if you liked this tip, you’re going to love it here ☺️
#SmallBusinessMarketing #IowaSmallBusiness #GoogleBusinessProfile #GoogleBusinessProfileTips #SmallBusinessSEO
Because that’s all you have to win them over 👇
First impressions say a lot, and it’s no different in business.
So in the first 3 seconds, your potential customers should be able to:
• know what you’re offering them
• trust you (think your business is legit and not a scam)
• see your brand’s vibe/personality
Your branding and website design work together to check all 3 of those boxes in your customers’ minds, and if one isn’t doing its job, you’re losing out on sales.
But, thankfully, we can fix that!
Place this simple sentence “above the fold” on your website and socials👇
{What you do} + {who it’s for} + {what they get}
Example: “Brand, website and SEO strategy for Iowa small businesses who want to get found and chosen.”
Greater clarity = more sales
Then you just have to make sure you have professional visuals (logos, colors, photos, etc.) that are cohesive throughout your site, so your ideal client can get to know you and your business at first glance.
Like if this was helpful!
PS - you might want to hit follow, because I’ll be sharing a lot more tips like this in the next couple weeks ☺️
#SmallBusinessBranding #SmallBusinessWebsite #BrandingDesigner #IowaSmallBusiness #SmallBusinessWebsiteDesign
Hit save bc you’re gonna want to come back to this!
The first sentence on your website is SO important to get right.
It’s your first impression with potential customers and what search engines pull from the most.
If potential customers have to dig around to figure out what you actually do, they will lose interest and give up immediately.
That’s why placing this simple sentence “above the fold” can help you convert more.
Greater clarity = more sales!
I use these formulas with all of my branding and website design clients, so I know they work.
Place one of these sentences in your website’s H1 (top headline), and your small business will see increased traffic and a high conversion rate!
Please hit like if you found this helpful, so more small business owners can find and implement this strategy 🫶
#SmallBusinessBranding #SmallBusinessWebsite #SmallBusinessMarketing #SmallBusinessWebsiteDesign #BrandStrategist
I have over 18 years of experience helping small businesses use their unique qualities to stand out from the crowd.
Finding your *wow-factor* is kinda my thing!
So hit follow for tips and content that will make your small business shine ☺️
#SmallBusinessMarketing #SmallBusinessBranding #SmallBusinessBrandStrategy #SmallBusinessStrategy #IowaSmallBusiness
I hate to tell you, but that Canva logo probably isn’t doing you any favors (and it might actually be doing the opposite!)
DIY logos and graphics are great for small businesses who are just starting out.
But for anyone who’s been in business a few years or is looking to grow, the DIY look is hurting your potential customer’s trust in your professionalism.
Plus, since it’s made from a template, it looks just like everyone else and doesn’t communicate your story or personality.
So you’re basically throwing away your greatest asset as a small business 😭
The best part of supporting small businesses is their personal touch and originality that you can’t find anywhere else!
And you want your customers to have that feeling from the very first moment they see your business.
That’s why I work so hard to help Iowa small businesses put their best foot forward through intentional and strategic branding that shows off their greatest qualities ☺️
I seriously love working with passionate entrepreneurs and watching their businesses take off with the right strategy behind them!
Give me a follow so I can help your small business actually grow this year 🫶
#SmallBusinessLogo #SmallBusinessBranding #BrandStrategy #SmallBusinessMarketing #IowaSmallBusiness
I have over 18 years of experience helping small businesses use their unique qualities to stand out from the crowd.
Finding your *wow-factor* is kinda my thing!
So hit follow for tips and content that will make your small business shine ☺️
#SmallBusinessMarketing #SmallBusinessBranding #SmallBusinessBrandStrategy #SmallBusinessStrategy #IowaSmallBusiness
These two amazing teenagers are the reason I started @studioa_designs it allowed me the freedom to do what I know is my passion, which is being their mom. I'm so thankful.
These business are on my bucket list 🫶
So if you’ve been thinking about taking the next step and upgrading to a professional and strategic brand or website, I would love to work with you!
Send me a message or check out my website for more info ☺️
#SmallBusinessBranding #SmallBusinessWebsite #SmallBusinessLogo #CreativeSmallBusiness #IowaSmallBusiness
These business are on my bucket list 🫶
So if you’ve been thinking about taking the next step and upgrading to a professional and strategic brand or website, I would love to work with you!
Send me a message or check out my website for more info ☺️
#SmallBusinessBranding #SmallBusinessWebsite #SmallBusinessLogo #CreativeSmallBusiness #IowaSmallBusiness
More than a law office. 🫶👇
Northern Legacy Law could have gone with someone else who gave them a typical lawyer feel, but a cold, corporate brand isn’t going to sell estate planning.
NLL is an office that cares about your legacy and what you leave behind.
It’s more than words on an official paper. It’s emotional.
And THAT’S how you connect with your ideal clients.
So stop settling for what’s expected, and own your local presence with a brand they’ll actually remember.
Studioa-designs.com
#SmallBusinessBrand #SmallBusinessBranding #SmallBusinessStrategy #LawyerBranding #EstatePlanning
My free DIY SEO & AI search checklist will help you rank higher in search engines.
All you have to do is start and the top and work your way through the checklist!
SEO sounds like such a scary, technical word for most small business owners, so I’m here to make it simple.
You don’t have to be an expert, you just have to be willing to invest some time into it.
So go download the free checklist today to work your way to a more findable website!
Studioa-designs.com/freebies
#SEOTips #SmallBusinessWebsite #SmallBusinessSEO #SEOHelp #IowaSmallBusiness
My free DIY SEO & AI search checklist will help you rank higher in search engines.
All you have to do is start and the top and work your way through the checklist!
SEO sounds like such a scary, technical word for most small business owners, so I’m here to make it simple.
You don’t have to be an expert, you just have to be willing to invest some time into it.
So go download the free checklist today to work your way to a more findable website!
Studioa-designs.com/freebies
#SEOTips #SmallBusinessWebsite #SmallBusinessSEO #SEOHelp #IowaSmallBusiness
Based on a true story 😄 I seriously am so honored each time a business trusts me with their branding and/or website design!
This year is already booking up fast, so if you’ve been waiting to submit your inquiry, I would get it in sooner than later :)
#SmallBusinessBranding #SmallBusinessWebsite #IowaSmallBusiness #BrandStrategist #SmallBusinessOwner
Stick around to see how I turn this inspo into strategic, small business branding ✨
This is going to be a fun one 🤗
#SmallBusinessBranding #BohoBranding #BohoInspo #SmallBusinessLogo #IowaSmallBusiness
Stick around to see how I turn this inspo into strategic, small business branding ✨
This is going to be a fun one 🤗
#SmallBusinessBranding #BohoBranding #BohoInspo #SmallBusinessLogo #IowaSmallBusiness
No wonder I’m feeling tired 😅
Stay tuned because there are so many things I can’t wait to show you!
#IowaSmallBusiness #SmallBusinessLogo #SmallBusinessBranding #SmallBusinessWebsite #SmallBusinessMarketing
Is it just me, or is this time of year CRAZY? 😅
As a classic overachiever, I pack my schedule in far more than I should, but I also want to be present with my kids during their middle and high school years 🫶
Still working on finding the perfect work-life balance, but I have a feeling us small business owners are in the same boat.
If you can relate, send me your advice! If this isn’t your experience though, you can keep your advice to yourself 😉
#SmallBusinessOwner #IowaSmallBusiness #WorkFromHomeMom #BrandDesigner #WebsiteDesigner
Is it just me, or is this time of year CRAZY? 😅
As a classic overachiever, I pack my schedule in far more than I should, but I also want to be present with my kids during their middle and high school years 🫶
Still working on finding the perfect work-life balance, but I have a feeling us small business owners are in the same boat.
If you can relate, send me your advice! If this isn’t your experience though, you can keep your advice to yourself 😉
#SmallBusinessOwner #IowaSmallBusiness #WorkFromHomeMom #BrandDesigner #WebsiteDesigner
The good news is, it doesn’t take much to keep your GBP relevant and active 👇
First, make sure you officially claim and verify your business on Google.
Then, make sure the basics like your business name, address, and phone number (NAP) match exactly everywhere (your website footer, Yelp, Facebook, Chamber listing, etc.)
Google loves consistency and all of this validates that you’re exactly who you say you are.
Next, you’ll want to make sure your hours of operation are updated, including adding your holiday hours in advance.
Here comes the important SEO stuff 👇
1) add keywords your customers are searching to your business description, services & products section, and post updates
✨pro tip: use local phrasing as well!
2) choose a specific primary category that reflects your core offering (think “nail salon” not “beauty services”) and add supporting categories sparingly (1-2)
✨pro tip: add detailed services beneath each category
3) add updated and quality photos that show your business’s exterior, interior, staff, your work, and signage and branding
✨pro tip: change the names of your photo files to real words instead of img_3827.jpg to subtly boost your SEO
4) collect reviews and respond promptly (with more keywords and specificity in your thank you!)
5) keep your listing alive with posts every 7-10 days
6) set up your own FAQ list in the “Q&A” section
✨pro tip: submit questions using your personal account then answer them with your business account using keywords
If you utilize all of these features, Google and other search engines will bring more traffic to your business.
All it takes is a few intentional tweaks and consistent updates 🫶
Follow for more small business tips from an SEO-driven website designer who has helped Iowa brands get found for over 18 years!
#SEOTips #SmallBusinessMarketing #GoogleBusinessProfile #SmallBusinessTips #IowaSmallBusiness
The good news is, it doesn’t take much to keep your GBP relevant and active 👇
First, make sure you officially claim and verify your business on Google.
Then, make sure the basics like your business name, address, and phone number (NAP) match exactly everywhere (your website footer, Yelp, Facebook, Chamber listing, etc.)
Google loves consistency and all of this validates that you’re exactly who you say you are.
Next, you’ll want to make sure your hours of operation are updated, including adding your holiday hours in advance.
Here comes the important SEO stuff 👇
1) add keywords your customers are searching to your business description, services & products section, and post updates
✨pro tip: use local phrasing as well!
2) choose a specific primary category that reflects your core offering (think “nail salon” not “beauty services”) and add supporting categories sparingly (1-2)
✨pro tip: add detailed services beneath each category
3) add updated and quality photos that show your business’s exterior, interior, staff, your work, and signage and branding
✨pro tip: change the names of your photo files to real words instead of img_3827.jpg to subtly boost your SEO
4) collect reviews and respond promptly (with more keywords and specificity in your thank you!)
5) keep your listing alive with posts every 7-10 days
6) set up your own FAQ list in the “Q&A” section
✨pro tip: submit questions using your personal account then answer them with your business account using keywords
If you utilize all of these features, Google and other search engines will bring more traffic to your business.
All it takes is a few intentional tweaks and consistent updates 🫶
Follow for more small business tips from an SEO-driven website designer who has helped Iowa brands get found for over 18 years!
#SEOTips #SmallBusinessMarketing #GoogleBusinessProfile #SmallBusinessTips #IowaSmallBusiness
I hate to tell you, but that Canva logo probably isn’t doing you any favors (and it might actually be doing the opposite!)
DIY logos and graphics are great for small businesses who are just starting out.
But for anyone who’s been in business a few years or is looking to grow, the DIY look is hurting your potential customer’s trust in your professionalism.
Plus, since it’s made from a template, it looks just like everyone else and doesn’t communicate your story or personality.
So you’re basically throwing away your greatest asset as a small business 😭
The best part of supporting small businesses is their personal touch and originality that you can’t find anywhere else!
And you want your customers to have that feeling from the very first moment they see your business.
That’s why I work so hard to help Iowa small businesses put their best foot forward through intentional and strategic branding that shows off their greatest qualities ☺️
I seriously love working with passionate entrepreneurs and watching their businesses take off with the right strategy behind them!
Check out my services on my website to see how I can help your small business grow this year, or give me a follow so you can find me again in the future.
Studioa-designs.com
#SmallBusinessLogo #SmallBusinessBranding #BrandStrategy #SmallBusinessMarketing #IowaSmallBusiness
Like if you relate 😅 I’m here to help!👇
Hi, I’m Amanda! I’m a small business owner of over 18 years, and I help other small businesses by making your branding and website work harder so you don’t have to.
Small businesses owners wear a lot of hats (or shoes!)
It can feel like you’re spinning your wheels and gaining no traction.
That’s why I post free tips for small businesses of all types. I truly want to see you grow and succeed!
Because a win for one small business was is a win for us all ☺️
So hit follow or join my email list to never miss a free tip or resource!
And if you need more 1:1 help, check out my services on my website.
Studioa-designs.com
#SmallBusinessBranding #SmallBusinessWebsite #SmallBusinessResource #SmallBusinessMarketing #IowaSmallBusiness
A “boring” business means a fun and strategic brand will be all the more effective 😄
I mean, no one wants to have to call pest control, but I would hire the one who makes it feel lighthearted and funny.
Estate planning? No thanks, I’ll procrastinate that. But protecting my children’s future? Sign me up!
Branding can make all the difference in any type of business.
And when we connect the brand to your clients’ emotions, just watch the sales come in!
Contact me for more info on how we can take your business’s branding to the next level, or check out my services on my website.
Studioa-designs.com
#SmallBusinessLogo #SmallBusinessBranding #LocalBranding #BrandStrategy #IowaSmallBusiness
It’s not as hard as you think! Here’s how 👇
I’m an SEO-driven website designer with more than 18 years of experience working with small businesses.
My main job: helping your brand get found and chosen by your ideal customer 🫶
I can only work on so many websites a year, but I want to help as many small businesses as possible!
That’s why I created a downloadable freebie on my website that’s dedicated to walking you through the process of improving your website’s SEO.
My DIY SEO & AI Search Checklist is formatted as a step-by-step guide to make the process as easy as possible.
This checklist walks you through the SEO basics that actually help your small business get found online.
If you’re willing to put the time and energy in, I promise you will see tangible results!
Download the checklist on my website ☺️
Studioa-designs.com/freebies
#SEOTips #SmallBusinessWebsite #SmallBusinessMarketing #SEOHelp #IowaSmallBusiness
It’s not as hard as you think! Here’s how 👇
I’m an SEO-driven website designer with more than 18 years of experience working with small businesses.
My main job: helping your brand get found and chosen by your ideal customer 🫶
I can only work on so many websites a year, but I want to help as many small businesses as possible!
That’s why I created a downloadable freebie on my website that’s dedicated to walking you through the process of improving your website’s SEO.
My DIY SEO & AI Search Checklist is formatted as a step-by-step guide to make the process as easy as possible.
This checklist walks you through the SEO basics that actually help your small business get found online.
If you’re willing to put the time and energy in, I promise you will see tangible results!
Download the checklist on my website ☺️
Studioa-designs.com/freebies
#SEOTips #SmallBusinessWebsite #SmallBusinessMarketing #SEOHelp #IowaSmallBusiness
@flodesk is by far my favorite email platform, and I’m a small business brand and website designer of over 18 years!
Why is it so hard to find a platform that is beautiful, user-friendly, AND able to do all the automations/segmentation/other fancy marketing things that make your job easier while selling more?
Thankfully, I finally found Flodesk to check all my boxes!
It even integrates with Canva to make the design process faster and smoother 😏
If you haven’t yet, you should try Flodesk for free for 14 days to see what I mean.
And then if you love it like I do, use code “STUDIOADESIGNS” for 50% off your whole first year of using Flodesk!
PS - Flodesk also frequently host free webinars to teach you how to use your email marketing more effectively ☺️
#FlodeskPartner #SmallBusinessMarketing #SmallBusinessEmailMarketing #EmailMarketingTips #IowaSmallBusiness
@flodesk is by far my favorite email platform, and I’m a small business brand and website designer of over 18 years!
Why is it so hard to find a platform that is beautiful, user-friendly, AND able to do all the automations/segmentation/other fancy marketing things that make your job easier while selling more?
Thankfully, I finally found Flodesk to check all my boxes!
It even integrates with Canva to make the design process faster and smoother 😏
If you haven’t yet, you should try Flodesk for free for 14 days to see what I mean.
And then if you love it like I do, use code “STUDIOADESIGNS” for 50% off your whole first year of using Flodesk!
PS - Flodesk also frequently hosts free webinars to teach you how to use your email marketing more effectively ☺️
#FlodeskPartner #SmallBusinessMarketing #SmallBusinessEmailMarketing #EmailMarketingTips #IowaSmallBusiness
I’m a small business brand and website designer & strategist based in Ames, Iowa.
My solo biz has been partnering with amazing entrepreneurs in many industries (ranging from shops, salons, wellness, authors, coaches, & coffeehouses-and that list barely scratches the surface) for over 18 years now.
I’m a Type-A creative and an Enneagram 3.
With these giftings, I get to partner with small businesses to help them get seen, get clicks and get chosen.✨
Whether you’re a beginner in business or a community veteran, I’ll meet you right where you are to create a brand that resonates with new and repeat customers.
Together, we will find your *wow-factor* and make your small business stand out from the crowd!
Follow for small business branding tips, and learn more about my services on my website 🫶
#SmallBusinessBranding #BrandStrategy #SmallBusinessWebsite #IowaSmallBusiness #SmallBusinessMarketingTips
The most unpopular tip 👉 be more consistent and repetitive with your branding ✨
If you’ve gotten professional branding, YOU HAVE to keep using your brand fonts. Period.
Even if you’re using a Canva template, you should be switching out elements with your brand fonts, colors, custom illustrations and patterns, etc.
Consistency and repetition are the only way that you will achieve brand recognition with customers.
And using that viral Canva template or font combo will only make you blend in with the crowd 🤷♀️
If you haven’t gotten professional branding for your small businesses yet, you either need to start thinking like a brand designer or hire one if you want to grow.
I post lots of tips and resources here to get you started, or you can check out my website to view my professional services.
Studioa-designs.com
#BrandStrategy #SmallBusinessBranding #SmallBusinessTips #CanvaFonts #IowaSmallBusiness
The most unpopular tip 👉 be more consistent and repetitive with your branding ✨
If you’ve gotten professional branding, YOU HAVE to keep using your brand fonts. Period.
Even if you’re using a Canva template, you should be switching out elements with your brand fonts, colors, custom illustrations and patterns, etc.
Consistency and repetition are the only way that you will achieve brand recognition with customers.
And using that viral Canva template or font combo will only make you blend in with the crowd 🤷♀️
If you haven’t gotten professional branding for your small businesses yet, you either need to start thinking like a brand designer or hire one if you want to grow.
I post lots of tips and resources here to get you started, or you can check out my website to view my professional services.
Studioa-designs.com
#BrandStrategy #SmallBusinessBranding #SmallBusinessTips #CanvaFonts #IowaSmallBusiness
I build human-led, strategy-focused brands that connect deeply with their local communities.
AI can’t do that 💁♀️
My work goes beyond creating cool logos and pretty websites.
I listen for the things you can’t put into words. I hear your passion for what you do. Then I translate it all into powerful visuals led by strategy.
AI is a great tool, but it doesn’t replace the ability to find the heart and soul of a brand and make it connect with humans on an emotional level.
Because THAT’S what I do 😏
Follow to learn more about my 3-part branding strategy that helps small businesses connect to their dream customers 🩷
#BrandStrategy #SmallBusinessBranding #SmallBusinessLogo #LocalBranding #IowaSmallBusiness
I build human-led, strategy-focused brands that connect deeply with their local communities.
AI can’t do that 💁♀️
My work goes beyond creating cool logos and pretty websites.
I listen for the things you can’t put into words. I hear your passion for what you do. Then I translate it all into powerful visuals led by strategy.
AI is a great tool, but it doesn’t replace the ability to find the heart and soul of a brand and make it connect with humans on an emotional level.
Because THAT’S what I do 😏
Follow to learn more about my 3-part branding strategy that helps small businesses connect to their dream customers 🩷
#BrandStrategy #SmallBusinessBranding #SmallBusinessLogo #LocalBranding #IowaSmallBusiness
Save this post for your next brand photoshoot! 📸
Did you know that up to 90% of purchases are influenced by visual factors?
And….if you present your visual brand consistently, regardless of the platform, it can increase revenue by up to 23%.
That’s why brand photography is such an important supplement to your strategic branding, but unfortunately, not all photo shoots are made equal.
Following these tips will help you to get the most out of your photos.
Hint…the more personality you can bring out, the better.
Whether you’re a fellow small business owner, an aspiring creative, or someone who loves personal branding, I hope this sparks your creativity!
——
Brand photographers, what would you add to this list?
@austingoodefilms
@ashleybrookecollective
@_kaileysphotography_
@nicoledetermanphotography
@jill_neil
@amanda_mendoza_photography_ia
@kirstie.veatch
@michellemensing.photography
Add your top tips in the comments!
——
#SmallBusinessBranding #BrandPhotographyTips #BrandStrategy #BrandingVisuals #IowaSmallBusiness
I recently designed a new brand for a lawyer in California, and here’s how it turned out!
Northern Legacy Law helps guide people through the complicated process of estate planning to preserve legacies and protect futures.
Their brand is full of heart 🫶
They may be a law office, but empathetic service is at the core of what they do.
A cold, corporate brand may be the norm for lawyers, but it wouldn’t inspire trust from potential clients 🙅♀️
That’s why strategy always comes first in my branding packages.
Stay tuned for their full website reveal coming soon!
#Branding #SmallBusinessBranding #SmallBusinessLogo #BrandStrategy #LawyerBranding
I recently designed a new brand for @northernlegacylaw in California, and here’s how it turned out!
Northern Legacy Law helps guide people through the complicated process of estate planning to preserve legacies and protect futures.
Their brand is full of heart 🫶
They may be a law office, but empathetic service is at the core of what they do.
A cold, corporate brand may be the norm for lawyers, but it wouldn’t inspire trust from potential clients 🙅♀️
That’s why strategy always comes first in my branding packages.
Stay tuned for their full website reveal coming soon!
📷 @franciscinema
#Branding #SmallBusinessBranding #SmallBusinessLogo #BrandStrategy LawyerBranding
My signature brand strategy has 3 phases👇
1️⃣ Heart
2️⃣ Messaging
3️⃣ Visuals
By the time we reach the Visuals phase, my client already has a bunch of useful insights about the brand’s purpose, the way they speak to their audience through their personality, their local wow-factor, and the visual directions they’re drawn to.
As you can imagine, all of these things work really well together, making a final decision on the direction of the visual brand becomes much easier.
We look back at all we’ve built to get to that point and ask, which one aligns more? And we ask, which one lights you up?
Typically, they’re the same.
I truly believe that brand design needs to be BOTH something that is loved by you, and resonates with the alignment of the brand’s heart and message too!
And the logo is only one piece of the visuals.
I present two, fully executed visual identities so you can really get a feel for how it will be in the real world.
After the final concept is chosen, tweaks are usually very minor because we have so much backing and reasoning for why we chose that concept.
But this whole process means I have files and files of rejected logos that (typically) never get shown to the public.
Until now!
What do you think? Did they make the right decision?
Would you have picked any rejects based solely on the logo?
Let me know in the comments!
#Branding #SmallBusinessBranding #SmallBusinessLogo #BrandStrategy #IowaSmallBusiness
Respectfully, if you’re not a startup anymore, your logo shouldn’t be either.
Even the best logo will look really awkward if you try to use it everywhere.
Different platforms require different shapes, and your logo has to be able to adapt.
That’s why I recommend every small business have at least these 4 core logo types 👇
• Primary logo: the main logo used in major brand placements
• Secondary logo: an alternate layout for different spaces
• Submark logo: a simplified version for small uses
• Brand icon (aka logo mark): used for social profiles or favicons
But there’s another important piece to this conversation: your brand is more than just a logo.
Logos catch eyes, brand strategy wins hearts! 💞
A logo or even a logo system is a great starting point, but without a strategy to use, it will only get you consistent visuals.
A brand strategy helps them understand your “why”, what makes you different from others in your space, your culture, your essence and personality, your audience, messaging tone of voice, and so much more.
When all of these elements work together, they create a cohesive brand that people recognize, remember, and keep coming back to!
That’s why my professional branding projects start with strategy first, clarifying things before any logos are designed.
If you’re looking for a strategy-led brand, I’m your gal!
See how I can help your brand get found by visiting my website.
Studioa-designs.com
#Branding #SmallBusinessBranding #SmallBusinessLogo #SmallBusinessMarketing #IowaSmallBusiness
Swipe for a practical tip to instantly improve your small business messaging 👉
If you notice, I actually use this formula myself!
Let’s be honest, if potential customers have to dig around to figure out what you actually do, they will lose interest and give up immediately.
That’s why placing this simple sentence “above the fold” can help you convert more.
Greater clarity = more sales!
So save this tip for later to convert more customers ☺️
PS - This is just one simple trick I use with all my branding and website design clients. If you could use a full-blown strategy to grow your business, contact me to get started working together!
Studioa-designs.com
#Branding #SmallBusinessBranding #BrandStrategy #IowaSmallBusiness #SmallBusinessMarketing
Here’s the truth: small businesses are the underdog most of the time.
We have smaller budgets, fewer marketing dollars, and have to do way more with our time than our bigger competitors.
You’re working twice as hard as everyone else, and somehow it still feels like you’re the smallest voice in the room and like barely anyone is listening.
Like you’re constantly trying to prove yourself while bigger, louder brands just… exist and get picked.
It’s discouraging.
But trying to look like a big brand is making you blend in.
Because when every small business starts copying what “looks professional,” they all start to sound the same… and none of them stand out.
You don’t need to look bigger.
You need to embrace your inner underdog-ness.
Get clear on what only you can do and OWN your local presence.
People love a good underdog story, so why not embrace it?
I’ll be sharing a very practical tip tomorrow on how to make your small business stand out, so be sure to hit follow.
You won’t want to miss it!
#SmallBusinessOwner #SmallBusinessBranding #IowaSmallBusiness #SmallBusinessMarketing #BrandStrategy
Here’s the truth: small businesses are the underdog most of the time.
We have smaller budgets, fewer marketing dollars, and have to do way more with our time than our bigger competitors.
You’re working twice as hard as everyone else, and somehow it still feels like you’re the smallest voice in the room and like barely anyone is listening.
Like you’re constantly trying to prove yourself while bigger, louder brands just… exist and get picked.
It’s discouraging.
But trying to look like a big brand is making you blend in.
Because when every small business starts copying what “looks professional,” they all start to sound the same… and none of them stand out.
You don’t need to look bigger.
You need to embrace your inner underdog-ness.
Get clear on what only you can do and OWN your local presence.
People love a good underdog story, so why not embrace it?
I’ll be sharing a very practical tip tomorrow on how to make your small business stand out, so be sure to hit follow.
You won’t want to miss it!
#SmallBusinessOwner #SmallBusinessBranding #IowaSmallBusiness #SmallBusinessMarketing #BrandStrategy
Sometimes you can’t see your own business clearly.
Creativity is what makes us so good at what we do, but it also can create blind spots to your own brand.
As a local branding expert, I’ve worked with many multi-passionate small business owners who felt like their business was too complicated to clearly explain.
They’ve even thought that maybe they needed to separate their business under different brands 🤷♀️
They are so caught in the thick of everything, that they can’t zoom out and see how it all fits together.
(If you’ve ever struggled to explain what you do because the answer is “it’s kind of a few things,” I’m talking to you 🫶)
That’s where a branding professional like me can help.
You explain your business offerings in detail - including all the messy and complicated parts!
Then I find what connects all of those pieces together and create a through-line for your brand.
Suddenly, you have a clear and concise way of communicating what you do with customers 😄
And that directly correlates to more sales!
If it sounds like therapy, I guess it kinda is 😉
Good branding should simplify your messaging, not over complicate it.
Check out my website to see how I can help you simplify your brand and make selling easier!
Studioa-designs.com
#SmallBusinessBranding #SmallBusinessTip #CreativeBusinessOwner #IowaSmallBusiness #CreativeEntrepreneur
Sometimes you can’t see your own business clearly.
Creativity is what makes us so good at what we do, but it also can create blind spots to your own brand.
As a local branding expert, I’ve worked with many multi-passionate small business owners who felt like their business was too complicated to clearly explain.
They’ve even thought that maybe they needed to separate their business under different brands 🤷♀️
They are so caught in the thick of everything, that they can’t zoom out and see how it all fits together.
(If you’ve ever struggled to explain what you do because the answer is “it’s kind of a few things,” I’m talking to you 🫶)
That’s where a branding professional like me can help.
You explain your business offerings in detail - including all the messy and complicated parts!
Then I find what connects all of those pieces together and create a through-line for your brand.
Suddenly, you have a clear and concise way of communicating what you do with customers 😄
And that directly correlates to more sales!
If it sounds like therapy, I guess it kinda is 😉
Good branding should simplify your messaging, not over complicate it.
Check out my website to see how I can help you simplify your brand and make selling easier!
Studioa-designs.com
#SmallBusinessBranding #SmallBusinessTip #CreativeBusinessOwner #IowaSmallBusiness #CreativeEntrepreneur
Swipe for my practical advice as a small business branding expert 👉
For more clear, bite-sized tips for marketing your small business, hit that follow button!
#SmallBusinessLogo #SmallBusinessBranding #SmallBusinessMarketing #LocalBranding #IowaSmallBusiness
Swipe for screenshots that prove my strategy works 😏
And if you want to see improvements like these to your website traffic, send me a message!
I’m currently booking website design packages for June.
More info on my website 👇
Studioa-designs.com
#WebsiteDesign #SmallBusinessWebsite #IowaSmallBusiness #SEOStrategy #SmallBusinessSEO
Does a small biz really need more than 1 logo? 👇
Yes! And I’m not just saying this as a brand designer.
Most brands don’t rely on just a single logo.
Instead, they use a group of logo variations that allow their branding to work across websites, social media, print materials, and everything in between.
So if one logo isn’t enough, what’s the right number?
👉 3-5 logo variations will help keep your brand flexible and consistent across different platforms!
These four core logos are the minimum I typically recommend for clients.
1) primary logo
2) secondary logo
3) submark logo
4) brand icon (also called a logo mark)
👉 Without these different types of logos, brands start running into frustration with spacing and scaling.
At first, it might feel like overkill to have multiple versions of your logo, but once you start using your logo in different places, you’ll quickly realize that one static logo can start to look really awkward 😬
Even if your one primary logo is beautiful on its own.
And even if you have a whole suite of logos but there’s no strategy behind it, your brand will still fall flat.
That’s why professional branding projects typically start with strategy first, clarifying things before any logos are designed.
So if you’re trying to launch or scale your business, make sure to invest in your logo and brand strategy as your first line of communication with potential customers.
Follow for more small business branding tips!
PS - check out my latest blog post to dive even deeper into this topic ☺️
#SmallBusinessLogo #SmallBusinessBranding #BrandingTips #IowaSmallBusiness #SmallBusinessTip
Does a small biz really need more than 1 logo? 👇
Yes! And I’m not just saying this as a brand designer.
Most brands don’t rely on just a single logo.
Instead, they use a group of logo variations that allow their branding to work across websites, social media, print materials, and everything in between.
So if one logo isn’t enough, what’s the right number?
👉 3-5 logo variations will help keep your brand flexible and consistent across different platforms!
These four core logos are the minimum I typically recommend for clients.
1) primary logo
2) secondary logo
3) submark logo
4) brand icon (also called a logo mark)
👉 Without these different types of logos, brands start running into frustration with spacing and scaling.
At first, it might feel like overkill to have multiple versions of your logo, but once you start using your logo in different places, you’ll quickly realize that one static logo can start to look really awkward 😬
Even if your one primary logo is beautiful on its own.
And even if you have a whole suite of logos but there’s no strategy behind it, your brand will still fall flat.
That’s why professional branding projects typically start with strategy first, clarifying things before any logos are designed.
So if you’re trying to launch or scale your business, make sure to invest in your logo and brand strategy as your first line of communication with potential customers.
Follow for more small business branding tips!
PS - check out my latest blog post to dive even deeper into this topic ☺️
#SmallBusinessLogo #SmallBusinessBranding #BrandingTips #IowaSmallBusiness #SmallBusinessTip
Homegrown’s mission is to celebrate Iowa’s unique culture and the fresh talents of our state’s artisans by offering an exclusive selection of trendy, high-quality, locally-made gifts and apparel.
Owner, Jenny, has a passion and support for Iowa’s vibrant community of makers that is unmatched and her retail store is one of the most charming in Ames, Iowa.
It was a joy partnering together to strategically craft her brand’s heart, messaging, and whimsical visual elements to build this main street brand.
Studio A Package: Signature Brand Design
View all the fun visuals from this brand, including ‘the local effect’, on my website!
#SmallBusinessBranding #IowaSmallBusiness #SmallBusinessLogo #AmesIowa #LocalBranding
Often times, branding clients come to me with a whole host of offerings that they struggle to explain.
So I try to listen for the things they are saying without knowing how to say it.
👉 I’m reading between the lines to find the messy or complicated parts of the business that need to be simplified in client messaging.
I’m also looking for ways the brand is (or could be) different from competitors.
👉 I’m always thinking about how we can make the brand feel set-apart, capitalize on quirks, and give the brand a unique wow-factor!
And finally, I listen for how the small business owner’s passions are presenting themselves.
👉 What gets them excited, what areas of service should be highlighted, and how can we incorporate their passion and personality into the brand?
All of this takes deep listening skills that ultimately makes my clients feel seen and heard when I present their new small business brand 🥰
If you’re struggling to clarify your message and get in front of the right customers, I’m your gal!
Send me a DM or visit my website to set up a free brand consultation call 🫶
#SmallBusinessBranding #SmallBusinessMarketing #SmallBusinessBrand #BrandStrategy #IowaSmallBusiness
Often times, branding clients come to me with a whole host of offerings that they struggle to explain.
So I try to listen for the things they are saying without knowing how to say it.
👉 I’m reading between the lines to find the messy or complicated parts of the business that need to be simplified in client messaging.
I’m also looking for ways the brand is (or could be) different from competitors.
👉 I’m always thinking about how we can make the brand feel set-apart, capitalize on quirks, and give the brand a unique wow-factor!
And finally, I listen for how the small business owner’s passions are presenting themselves.
👉 What gets them excited, what areas of service should be highlighted, and how can we incorporate their passion and personality into the brand?
All of this takes deep listening skills that ultimately makes my clients feel seen and heard when I present their new small business brand 🥰
If you’re struggling to clarify your message and get in front of the right customers, I’m your gal!
Send me a DM or visit my website to set up a free brand consultation call 🫶
#SmallBusinessBranding #SmallBusinessMarketing #SmallBusinessBrand #BrandStrategy #IowaSmallBusiness
Swipe for a tip to simplify your brand’s marketing 👉
Not all multi-passionate entrepreneurs have to manage separate brands for each of their offerings.
Sometimes you can find the through-line that connects it all together 🙌
@thefragrantrevivalist is such a great example of that!
Share this post with your multi-passionate small business friend 🫶
#SmallBusinessMarketing #SmallBusinessBranding #SmallBusinessBrand #BrandStrategyTips #IowaSmallBusiness
I’m a small business brand and website designer based in Ames, Iowa.
I’ve been helping small businesses grow through strategic visuals for over 18 years now.
I’m a Type-A creative and an Enneagram 3.
These gifts have helped me ambitiously and passionately support other small businesses in discovering their unique spot in the market and take their businesses from basic to brilliant. ✨
Whether you’re a beginner in business or a community veteran, I’ll meet you right where you are to create a brand that resonates with new and repeat customers.
Together, we will find your *wow-factor* and make your small business stand out from the crowd!
Follow for small business branding tips, and learn more about my services on my website 🫶
#SmallBusinessBranding #BrandStrategy #SmallBusinessWebsite #IowaSmallBusiness #SmallBusinessMarketingTips
I’m a small business brand and website designer & strategist based in Ames, Iowa.
My solo biz, @studioa_designs has been partnering with amazing entrepreneurs in many industries (ranging from shops, salons, wellness, authors, coaches, & coffeehouses-and that list barely scratches the surface) for over 18 years now.
I’m a Type-A creative and an Enneagram 3.
With these giftings, I get to partner with small businesses to help them get seen, get clicks and get chosen.✨
Whether you’re a beginner in business or a community veteran, I’ll meet you right where you are to create a brand that resonates with new and repeat customers.
Together, we will find your *wow-factor* and make your small business stand out from the crowd!
Follow for small business branding tips, and learn more about my services on my website 🫶
#SmallBusinessBranding #BrandStrategy #SmallBusinessWebsite #IowaSmallBusiness #SmallBusinessMarketingTips
It’s in the little details 🤩 this California law office is about to increase their impact!
I do the meticulous work, so you can focus on the important work of running your business.
But don’t worry, I do take little breaks for my eyes 😉
Follow for the final brand and website reveal!
#Branding #SmallBusinessBranding #SmallBusinessLogo #BrandStrategy #BrandDesigner
Colors for your brand shouldn’t be chosen at random, and it’s important to fully understand what each color means before you use it as a part of your brand.
Color meanings can also be heavily influenced by cultural and personal factors.
Either way, the context in which certain colors are used plays a significant role in how your audience will perceive your brand as a whole!
This is why when creating your brand design, understanding color psychology can help in making intentional choices that resonate with the desired emotions and messages you want your audience to perceive.
Save this post for the next time you choose colors!
#Branding #SmallBusinessBranding #ColorTheory #ColorPsychology #IowaSmallBusiness
Save this list for your next read!
If you’re anything like me, (and I’m guessing you are since the algorithm is showing you this 👋) you’re constantly learning.
From courses, reels, podcasts, and those late-night scrolls through your favorite creators’ tips, there is always something new to learn.
And as a small business owner who helps other small businesses grow, these marketing and branding books are some of my top recommendations!
Add these books to your list, and then share one of your favorites with me in the comments ☺️
#MarketingBooks #BookRecommendation #SmallBusinessMarketing #SmallBusinessBooks #IowaSmallBusiness
We’re all just doing our best out here 😅 But seriously, what if you could actually KNOW what your potential customers ARE googling?
Thanks to Search Engine Optimization tools, you can find the keywords, phrases, questions, and AI queries your audience is actually asking.
Not what you THINK they might be asking, but what they are ACTUALLY asking.
👆This is often two very different things.
By answering questions your audience is asking, you provide value and authority which earn trust with your visitors.
Follow along to learn more about free SEO tools you can use to boost website traffic for your small business.
And if you’ve been thinking about diving into SEO for your small business brand, download my free SEO/AI Search Checklist at studioa-designs.com.
#Branding #SmallBusinessBranding #SmallBusinessHumor #SmallBusinessOwner #IowaSmallBusiness
Albia, Iowa’s family-owned greenhouse recently passed the business down another generation.
Mike and Jody, of Ogle’s Greenhouse partnered with Studio A to create a brand to honor the roots of this local gem while infusing it with a fresh brand strategy to further communicate their commitment to the community.
Their vision is to be a business that not only serves their local customers but reaches far beyond the community, being known for the quality of their products, personal customer service and loyalty.
Ultimately, we came up with a new brand identity that is friendly, vintage, earthy, warm, and simple.
Here’s a few words they had to say about the process:
“Amanda changed the way we thought about the branding process, showing us that a brand is beyond just a logo. She walked us through each step to determine who we were as a company and who we were looking to serve, making sure the brand would create more business for us.”
Studio A Package: Signature Brand Strategy
View more of my past work on my website!
Studioa-designs.com
#BrandDesign #BrandStrategy #SmallBusinessBranding #SmallBusinessLogo #IowaSmallBusiness
I build human-led, strategy focused brands that connect deeply with their local communities.
AI can’t do that 💁♀️
My strategy goes beyond creating cool logos and pretty websites.
I listen for the things you can’t put into words. I hear your passion for what you do. Then I translate it all into powerful visuals led by strategy.
AI is a great tool, but it doesn’t replace the ability to find the heart and soul of a brand and make it connect with humans on an emotional level.
THAT’S what I do 😏
Follow to learn more about my branding strategy while also picking up a few tips you can implement with your small business!
#BrandStrategy #SmallBusinessBranding #SmallBusinessLogo #SmallBusinessWebsite #IowaSmallBusiness
Swipe for 5 reasons small business owners wear themselves out from trying to stay on brand 👉
When you started using your brand, you had a sweet, fresh look you were pretty proud of.
You were pumped about the colors you found on Pinterest and the logo you made with Canva or ChatGPT.
You even found a couple of layout templates for your social media posts to use on repeat.
👉 But now, you can’t even post on Instagram or write a marketing email without it taking a lot of time and excessive effort, not to mention overthinking.
Just because you feel burned out doesn’t mean your brand is a failure!
Tiny tweaks can make a big difference over time, so keep working at it, even if you set a 15-minute timer each day.
Your spark will come back. ✨
In the meantime, if you want help taking your brand from a couple of consistent graphics to a strategically thought-out system to prevent burnout, my signature brand strategy package might be the right move for you!
I provide real-life examples and a guide for what to say to your audience so it feels natural, reflects your personality, and connects with what they’re already thinking.
You also get custom, human-designed visuals that work across different formats, so you don’t have to figure it all out on your own.
View more details on my website, or contact me for a free 30 min consultation call!
#BrandStrategy #BrandingTips #SmallBusinessBranding #SmallBusinessResource #IowaSmallBusiness
If your website is still rocking some of these things, it’s time to level up before your customers are out 👇
1. Generic templates - Sorry, I’ve seen this layout 47 times this week.
2. Zero brand personality - It doesn’t sound like you or have any of your good vibes. Kinda giving “meh”
3. No SEO game - No page structure, messy URLs, etc.
4. Weak CTAs - Where’s the inspiration and the energy know you have?
5. Product ick - I know you’re busy, but products just thrown up willy nilly with no descriptions or categories, and sometimes no photo? Yikes!
6. Stock photo overload - We know that girl with the latte and nice manicure isn’t on your payroll.
7. Confusing navigation - Visitors need emotional support to find much of anything.
8. Outdated design - Those Pinterest fonts/colors has their moment back in 2020.
9. No clear path to buy - A wild goose chase was not what your visitor wanted today. They just wanted a simple explanation for how to buy from you.
The bottom line - if you’re looking to grow your business you need to level up your website.
With my done-for-you website package, you get an eye-catching, professional website without even having to write any content!
I do all the work for you to make your new website easy to navigate, high converting, and on-brand.
View my investment options and schedule a free consultation call on my website.
Studioa-designs.com
#WebsiteDesign #SmallBusinessWebsite #DIYWebsite #SmallBusinessWebsiteDesign #IowaSmallBusiness
If your website is still rocking some of these things, it’s time to level up before your customers are out 👇
1. Generic templates - Sorry, I’ve seen this layout 47 times this week.
2. Zero brand personality - It doesn’t sound like you or have any of your good vibes. Kinda giving “meh”
3. No SEO game - No page structure, messy URLs, etc.
4. Weak CTAs - Where’s the inspiration and the energy know you have?
5. Product ick - I know you’re busy, but products just thrown up willy nilly with no descriptions or categories, and sometimes no photo? Yikes!
6. Stock photo overload - We know that girl with the latte and nice manicure isn’t on your payroll.
7. Confusing navigation - Visitors need emotional support to find much of anything.
8. Outdated design - Those Pinterest fonts/colors has their moment back in 2020.
9. No clear path to buy - A wild goose chase was not what your visitor wanted today. They just wanted a simple explanation for how to buy from you.
The bottom line - if you’re looking to grow your business you need to level up your website.
With my done-for-you website package, you get an eye-catching, professional website without even having to write any content!
I do all the work for you to make your new website easy to navigate, high converting, and on-brand.
View my investment options and schedule a free consultation call on my website.
Studioa-designs.com
#WebsiteDesign #SmallBusinessWebsite #DIYWebsite #SmallBusinessWebsiteDesign #IowaSmallBusiness
I don’t just deliver files, I coach throughout the whole process 🫶
I give my branding clients sooo many resources, and I spend time going through their new files together and explaining the uses.
By the time our working relationship is over, clients feel confident in moving forward and implementing their new brand!
And then I get to become their biggest cheerleader as I watch them grow 🙌
To see how my strategy and intentionality sets me apart, contact me to get started working together.
#BrandStrategy #BrandDesigner #smallbusinessbranding #SmallBusinessBrand #IowaSmallBusiness
I don’t just deliver files, I coach throughout the whole process 🫶
I give my branding clients sooo many resources, and I spend time going through their new files together and explaining the uses.
By the time our working relationship is over, clients feel confident in moving forward and implementing their new brand!
And then I get to become their biggest cheerleader as I watch them grow 🙌
To see how my strategy and intentionality sets me apart, contact me to get started working together.
#BrandStrategy #BrandDesigner #smallbusinessbranding #SmallBusinessBrand #IowaSmallBusiness
That’s just fear talking 🙅♀️ fear ruins our confidence and holds back our business growth.
Here’s a few questions that can help you identify your sneaky fears:
• What decision have I been circling for months?
• Where do I keep waiting for “the right moment”?
• What am I afraid will happen if I choose this direction?
• Is this really a capacity issue… or does fear feel safer?
• What part of my brand feels uncomfortable because it’s asking me to grow?
Once you identify your fear, you will be able to overcome it and move forward this year 🫶
Don’t let fear hold you back! You got this, friend!
Follow for more small business tips from an entrepreneur of 18+ years
#BrandStrategy #SmallBusinessBranding #SmallBusinessTips #IowaSmallBusiness #BrandStrategist
That’s just fear talking 🙅♀️ fear ruins our confidence and holds back our business growth.
Here’s a few questions that can help you identify your sneaky fears:
• What decision have I been circling for months?
• Where do I keep waiting for “the right moment”?
• What am I afraid will happen if I choose this direction?
• Is this really a capacity issue… or does fear feel safer?
• What part of my brand feels uncomfortable because it’s asking me to grow?
Once you identify your fear, you will be able to overcome it and move forward this year 🫶
Don’t let fear hold you back! You got this, friend!
Follow for more small business tips from an entrepreneur of 18+ years
#BrandStrategy #SmallBusinessBranding #SmallBusinessTips #IowaSmallBusiness #BrandStrategist
Logos are important, but branding brings in the sales!
Combining powerful business strategy with eye-catching, memorable visuals is kinda my thing 💁♀️
👆 If your business is missing that, you’re not reaching your full potential.
Contact me or visit my website for more info on my branding services.
#SmallBusinessBranding #LocalBranding #BrandingStrategy #BrandingDesigner #IowaSmallBusiness
✨ multi-passionate creatives ✨ are some of the most thoughtful, impactful businesses I work with!
These are the small business owners who are good at so many things, and they thrive on keeping things exciting for themselves.
In a world where everyone says niche down, they buck and go the other way.
These are my people 🫶 but doing a lot of things can make communicating about your business feel complicated.
If you’re hoping for a simpler way to market yourself under one brand, let me tell you, there is a solution!
My latest blog post dives deep into the topic of through-lines.
A “through-line” is a common thread that runs through a brand and gives everything a shared reference point.
Go to my blog to learn more and walk through the process of finding the through-line in a multi-faceted business with a real example!
Studioa-designs.com/blog
Or comment “blog” and I’ll send you the direct link ☺️
#IowaSmallBusiness #SmallBusinessStrategy #BrandingStrategy #BrandStrategyTips #SmallBusinessResource
✨ multi-passionate creatives ✨ are some of the most thoughtful, impactful businesses I work with!
These are the small business owners who are good at so many things, and they thrive on keeping things exciting for themselves.
In a world where everyone says niche down, they buck and go the other way.
These are my people 🫶 but doing a lot of things can make communicating about your business feel complicated.
If you’re hoping for a simpler way to market yourself under one brand, let me tell you, there is a solution!
My latest blog post dives deep into the topic of through-lines.
A “through-line” is a common thread that runs through a brand and gives everything a shared reference point.
Go to my blog to learn more and walk through the process of finding the through-line in a multi-faceted business with a real example!
Studioa-designs.com/blog
Or comment “blog” and I’ll send you the direct link ☺️
#IowaSmallBusiness #SmallBusinessStrategy #BrandingStrategy #BrandStrategyTips #SmallBusinessResource
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WEBSITE DESIGN + BRANDING BY :
STUDIO A DESIGNS 💗 AMES, IA
PROUDLY SERVING THE STATE OF IOWA & BEYOND