BRANDING

Here’s how local branding can give businesses the best kind of “edge” in your community.

Steal these strategies, brainstorming techniques, and expert tips to generate a unique and memorable business name to stand out in your industry.

Let’s chat about brand perception and how you can be sure your brand’s reputation is a positive one for your ideal client.

Building and growing a small business in Iowa takes grit and heart. Learn how much brand strategy you actually need to thrive and grow in your community.

Reflect and get aligned with your brand. Your 2025 self will thank you if you do it now!

Understanding your local Iowa community can greatly impact your small business growth. With the right strategies you can reach more customers & scale faster.

I’m spilling the 7 secret weapons I use to guide my brand clients when they are planning their own brand photoshoots. These tips help them not only communicate well with their photographer but also gain the confidence they need to conquer this big day.

Designer or not, it’s time for me to help you get your designs ORGANIZED once and for all using Canva Pro. Small business owners wear many hats, they are outrageously creative, skilled at multitasking, managing time, orchestrating workflows, handling social media, and balancing work-life. Some even venture into graphic design. 🤭 Thankfully, we have our sweet little platform, Canva and I have some step-by-step setup tips for you to make the process simple.

There’s so much that could be said about each element of a brand design, but for this specifically, I want to hone in on color. Colors for your brand shouldn’t be chosen at random and it’s important to fully understand what each color means before you use it as a part of your brand. The best brand colors are chosen with a clear purpose in mind, so let’s dive into the color psychology of some of the most popular colors you’re probably used to seeing. If you’re unfamiliar, color psychology suggests that different colors can evoke specific emotions, moods, and associations. While it’s true that individual perceptions may vary, there is a general rule of thumb associated with every color on the color wheel.

The Ritz Carlton understands customer experience and they know that all of these efforts combined add up to make their brand memorable. Even me, someone who doesn't frequent The Ritz, knows they value their customers and it makes me a little more interested in staying at one of their properties one day. YOU have the opportunity to do the exact same thing for your clients and customers. And no it doesn’t mean you have to have some huge budget or create a bunch of grand gestures all the time.

Hiring a brand and website designer is a BIG deal! Whether you’re hiring for the first time to build your brand or website from scratch OR if you’re hiring for your rebrand, it’s a big step. There are a LOT of brand and website designers out there and it’s important that you choose to hire the one who gets you, your mission, your values, and the vision that you have for your brand or website.

If you’re currently wondering if your business has outgrown your brand, or you think you might be there soon, keep reading for seven signs to look out for.

Here are some easy ways to guide you through the process of announcing your brand or website launch without feeling gross.

I understand that not everyone is a designer by trade, so knowing how to communicate what you really want can be difficult – even if you have the perfect image in your mind. I'm here go guide you!

How can you determine the return on investment (ROI) for your branding and website design? Check out the three things that can make or break the impact of your investment and how you can make it worth it for your small business!

Rebranding is More than just Changing your Logo and Color Palette. I've got a Post-Rebranding Checklist – 4 Essential Tasks You Can't Afford to Forget. Explore Amanda's Best ways to Ensure a Successful Brand Transformation.

Small Business Branding at its Best: Why You Don't Need a Logo, You Need a Winning Brand Strategy. It's Time to Discover the Power of a True Business Launch.

Elevate Your Small Business with Band Design: Explore 5 Compelling Reasons Why Branding Matters, Even When You Don't Need More Customers. Let's dive in!