5 Elements of a Website that Convert Lookers into Customers

You probably already know you need a website for your business, but did you know there’s a right and a wrong way to design your site?

I see this scenario a lot when working with new clients…

They have a gorgeous website that is filled with beautiful fonts and photos, but it’s lacking one thing: strategy.

And I get it! You want your brand to be pretty and aesthetically pleasing. But I truly believe that no amount of cuteness can convert the amount of people that you truly desire.

Sure, you’ll get some sales that keep you afloat, but when you have a website that goes beyond the aesthetics and is rooted in strategy, THAT is when you get to experience the true magic of website conversions.

TO HELP YOU MOVE FROM A WEBSITE THAT JUST ATTRACTS LOOKERS TO A WEBSITE THAT CONVERTS PEOPLE INTO REAL CUSTOMERS, I'm BREAKING DOWN THE ELEMENTS THAT I CONSIDER TO BE WEBSITE MUST-HAVES.

1. Social Proof

Did you know that 95% of people read reviews before making a purchase? And 70% of those people will confidently buy based on a recommendation from someone they don’t know?!

Think about it: if you’re purchasing something on Amazon, you’re probably going to read the reviews first. And if the majority of those reviews are 4+ stars, then you’re likely going to move forward in your purchase.

Well, your products and services are no different. You want social proof, testimonials and case studies to be front and center all throughout your site so that people gain the confidence they need to do business with you.

If you don’t already have a proper system in place to capture reviews from your clients, I encourage you to make that a priority! It can be something as simple as a Google Form that you send to your clients during their offboarding.

2. Highly Visible Calls-to-action

When people visit your website, you don’t want them guessing what to do next. Instead, you want them to be guided!

Your calls-to-action all throughout your website get to be that guide and it moves them through your customer journey very strategically.

For example, when someone lands on your website, your home page should briefly introduce who you are and what you do and immediately guide someone along to learn more.

Most of the time, you’ll have a highly visible button above the fold that will lead someone to the next part of your website that you want them to be on.

This can look different for everyone, depending on your goals, but some common call-to-actions for the home page include:

Learn more - this typically leads to your about page or services page so that people can learn more about what you specifically do or what you offer
Subscribe - this is perfect if your goal is to get people onto your email list
Contact - if you want people to contact you directly, this is a great option

Here’s what my homepage call-to-actions look like:

Because I have two core services that I offer, I want those to be clear! The two buttons allow my audience to choose their own journey based on what they need so they can find the exact information that’s made for them.

When people are left guessing what their next step should be, they’re likely going to exit, which completely defeats the purpose of your website!

In addition to your home page, make sure you’re including buttons like this all throughout so that you minimize the risk of losing people.

3. Consistent & Cohesive Branding

I know, I know… I just told you that looks aren’t everything. But looks are something.

What I mean by “looks aren’t everything” is that you can’t pretty your way into a website that sells.

A lot of times people think that if they just buy a website template, DIY their brand with nice colors and fonts from Canva and throw some beautiful pictures on the page, then they can call it quits.

But the truth is that your branding is a part of the overall strategy, which means it needs to be well thought through.

The colors and fonts you choose will evoke certain emotions and feelings for people who land on your website, so you want to make sure that your branding conveys what you want it to convey.

Additionally, your brand should exude your unique personality. People buy from people which means that who you truly are matters and it should be 100% displayed through your brand!

I often see people trying to shy away from this because they don’t want to compromise professionalism, but when you incorporate your personality into your branding, you build an instant connection with your ideal customer and it leads to faster conversions every single time.

4. Powerful Copy & Attention Grabbing Headlines

There’s two main things that make up the perfect website: the copy and the design. You can’t have one without the other and when done correctly and strategically, the two work together perfectly!

The copy on your website is essentially all of the words that you use to convey who you are, what you do and who you serve. It’s your overarching message that will captivate your ideal audience and turn away those that aren’t a good fit.

When you’re creating your website, the copy comes first and that’s because the words will really guide your design.

When you work with a professional copywriter, you’ll notice that none of the words they write are written by mistake. They’re all part of a process that’s designed to again, GUIDE your reader through your website in a strategic way!

It’s rare that someone is going to read your website word for word, which means the copy needs to be written AND designed to grab the attention of your website lookers and this is usually done through intentional formatting and proper headlines.

To help you see what this looks like in action, here are two website homepage examples - which one stands out to you the most?

The one with a large, bolded headline is the clear winner!

When you can effectively capture your audience’s attention right away through your copy, you stand a better chance of them continuing to navigate your site and possibly even capturing them as a real lead.

5. Problem Solving Content

Lastly, one of the most important elements of your website that can convert lookers into customers is the amount of problem solving content that you have available for your readers.

This might be an unpopular opinion, but your website isn’t just a place for you to display how amazing you are and get people to buy from you.

I know, it’s a bit counterintuitive since this blog is about converting people into customers, but hear me out…

Your website should be viewed as a RESOURCE for your people meaning it should be packed full of content that really helps solve their problems.

That’s not to say you shouldn’t talk about your offers on your website - you absolutely should do that. But the key is that you do it in a way that really speaks to what your ideal customer is feeling when they land on your website.

What are their frustrations? Call those out and guide them to a solution.

What’s something they’re currently believing that’s causing a lack of results? Speak to that and help shift their perspective.

Where are they currently at and where do they want to be? Help them see what’s possible.

This is all done through your messaging and it should show up across every single page on your website!

Additionally, you can go deeper into their pain points and help them solve problems with tangible takeaways by guiding them to your blog or email list where you create content around specific topics that relate to your industry - kind of like what you’re reading here!

Overall, your website has huge potential to convert people into customers very quickly when it’s created correctly.

I know it’s tempting to fall for the pretty website templates, but before you do that, I encourage you to think about the real purpose of your website - is it there just to impress people? Or is it there to truly serve them?

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If your ready to go beyond aesthetics, but need help getting there, I'm your gal. 👋🏼

CONNECT here to see how you can have a website that increases new leads, grows your brand awareness and helps you stand out from your competition!

5 Elements of a Website That turn Lookers into Customers

Cheers !! 🥂

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It's all about perspective! I'm cold, ok? #wfhattire #workathome #entrepreneurlife #zoomcallmeeting #mompreneurs #businessinthefront #partyintheback #homeofficeperks
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Hey, biz friend! Are you dreaming about your big plans for 2024?⁠ ⁠ Imagine this.⁠ ⁠ Over the course of 6-9 weeks, we'll join forces and embark on a thorough exploration of your brand, uncovering the unique qualities that set you apart. Together, we'll create a brand that totally represents who you are, and connects like crazy with your peeps.⁠ ⁠ When we partner together, you'll gain invaluable knowledge and a new sense of confidence to communicate your brand. Your brand assets package will have guidelines for conveying the heart of your brand, including its voice, personality, and creative visuals, like tailor-made logos, color schemes, fonts, icons, graphical elements, and a range of other brand enhancements. Not only that, I'll provide step-by-step tutorials on how to independently utilize your brand.⁠ ⁠ Are you ready to start your professional brand journey? Comment CHAT and I'll send you a DM with a link to schedule a free call to discuss your amazing small biz!⁠ ⁠ #smallbusinessbigdreams #smallbusinessbranding #smallbusiness #bigdreams #dreambig #brandstory #brandpassion #storiesthatsell #brandauthenticity #meaningfulbranding #emotionalbranding #brandcheerleader #creativebranding #creativeatheart #supportlocal #staybranded #amesiowa #centraliowa #strategicdesign #brandstrategy #brandequity #branddesigner #studioadesigns #websitedesigner #graphicdesigner
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What to use instead of LinkTree or multiple links in your Instagram bio? Short answer: use your website. But make it strategic! (If you don’t know, that’s my favorite ‘S’ word. 😏) “But Amanda, what if I still want to share multiple links?” YOU CAN! Like I mentioned earlier, the concept of LinkTree and other link in bio services is great – that’s not what I have a problem with. I just have a problem with NOT moving your social media audience onto your website where you have way more control over their experience. One of my favorite solutions that I’ve implemented for myself and for my clients is creating a page on your website that’s designed like a LinkTree, but doesn’t compromise your branding, buyer journey or your SEO. You can do it too! Will you give it a try? #linkinbio #linktree #linktreeinbio #instagrambioideas #instagrambios #websitedesign #branddesign #studioadesigns #centraliowa #amesiowa #smallbizwebsites #smallbizinsta #smallbusinesssupport
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Let's do a 60-second brand audit for your biz! Could you make a goal to focus on a certain area?⁠ ⁠ Over the years, I've found that many businesses focus on the pre-purchase (or sales) phase, which is great for getting first time customers. However, excellent brands go above and beyond by thinking through to the very end of the customer experience. ⁠ ⁠ Here's a quick list of brand touchpoints to check on to make sure you are representing your brand well through all phases of the customer journey to create loyalty and repeat business.⁠ ⁠ Do all of these phases align with your brand's heart, messaging and visuals?⁠ ⁠ PRE-PURCHASE PHASE:⁠ • Email⁠ • Displays⁠ • Digitial/Print Advertising⁠ • PR⁠ • Website⁠ • Networking⁠ • Social Media⁠ • Business Cards⁠ ⁠ PURCHASE PHASE:⁠ • Stationary⁠ • Vehicle Branding⁠ • Promotional Items⁠ • Website Contact Form⁠ • Welcome Kit⁠ • Email⁠ • Communications⁠ • Email Marketing⁠ • Packaging⁠ • Customer Service⁠ ⁠ POST-PURCHASE PHASE:⁠ • Follow Ups⁠ • Upcoming Events⁠ • Loyalty Program⁠ • Referral Program⁠ • Invoicing⁠ • Review Request⁠ • Thank you Note or Gift⁠ ⁠ Personally, I plan to hone in on networking in the coming months. Tell me, do you have any touchpoints you want to focus on?⁠ ⁠ ⁠ #wednesdayinpiration #smallbusinesssupport ⁠ #smallbusinessbigdreams #smallbusinessbranding #smallbusiness #brandstory #brandpassion #storiesthatsell #brandauthenticity #staybranded #amesiowa #centraliowa #strategicdesign #brandstrategy #branddesigner #studioadesigns #websitedesigner #graphicdesigner
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How do YOU embrace rest as an entrepreneur? It takes a relentless pursuit of intention, doesn't it? Taking breaks is not a sign of weakness but a strategic move to boost productivity and creativity. It’s during those moments of stillness that we gain fresh perspectives, come up with innovative ideas, and recharge our spirits. So, whether you’re a fellow solopreneur, a small biz owner, or anyone on a journey towards your dreams, remember this: Embrace rest as an essential part of your growth process. 🌱 🌸💡 #RestAndRise #SolopreneurLife #ProductivityBlossoms #entrepreneurlife #gardeningformentalhealth #fridayinspiration #fridaysoff #centraliowa #amesiowa #studioadesigns
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Make sure you have steps in place for AFTER a rebrand to ensure your current audience stays engaged, your existing customers are re-engaged AND you attract NEW customers!⁠ ⁠ Launching a rebrand is just one piece of the puzzle. Don’t be tempted to stop there! ⁠ ⁠ #rebrand #studioadesigns #iowagraphicdesign #smallbusinessbranding #brandexecution #smallbizbranding #centraliowa #amesiowa #smallbusinesstips
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Free Graphic Design for Iowa Non-Profits 🤍 Spread the love & tag your favorite local non-profit organization in the comments. Details at studioA-designs.com #nonprofitsupport #givingtuesdaynow #centraliowa #amesiowa #iowanonprofit #studioadesigns #givebacktothecommunity #supportlocal #graphicdesigngiveaway
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Attn: Local Non-Profits in Iowa If you are a non-profit organization or know of one who deserves some free graphic design services, I’ve got an opportunity! I’m giving away $750+ to one or more non-profits. Applications will be accepted, starting on October 2nd. Design work will be done in January 2024. Now…who do you think deserves some in-kind design services? Tag your favorite non-profit to let them know about this opportunity. Check my insta stories or #linkinbio for more details! #iowalocal #amesiowa #centraliowa #studioadesigns #studioagivesback #inkinddesign #designfornonprofits #brandingfornonprofits #campaignsfornonprofits #solopreneurs
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👋It’s me, Amanda, your Brand & Website designer at @studioa_designs. I'm excited to share the finishing touches on a new law firm deluxe package. This client chose two add-ons to the already robust brand and website strategy and design package….1) brand naming and 2) brand photography. Six attorneys sat in a room with me for 3 hours straight and we talked/strategized about their hopes, dreams and goals as these two prestigious law firms joined forces. They expressed the importance of being a law firm who cares about their clients and is also firmly grounded in legal expertise and professionalism. I'm telling you, it was an absolute blast! Each of them had something unique to bring to the conversation through the worksheets and exercises. It brought up things they hadn't previously discussed or even thought about. There are several reasons for biz’s needing a rebrand but they nailed it by contacting me at just the right time to launch things when they merged into one firm. I'm very proud of them for choosing a refined, modern feel for the next era. In my stories, I mentioned I spent all day working on this reel. Sometimes things just don't jive well and things take WAY TOO LONG. Lol. Thanks for the love and I appreciate all of you for being here. What do you think? Do you like the new name? #branddesign #webdesign #brandnaming #smallbiziowa #centraliowa #amesiowa #studioadesigns #smallbizbranding #entrepreneurlife #lawfirmbranding #lawfirmdesign #lawfirmwebsite
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When I first heard this advice as a branding and website design service provider, I thought, “hmmmm, I’m not so sure that’s something I want to do.” So I didn’t. This is an unpopular choice and very rarely advised by brand experts, but after putting much thought into the idea of niching down my client base and limiting myself to a certain industry, I ultimately decided it’s not how I wanted to run my business. I have 6 very intentional reasons for this choice. 1. I thrive on variety. 2. I believe all businesses deserve quality and strategic branding….not just the glamorous ones. 3. I love a good challenge. 4. I’m a passionate supporter of small business. 5. It’s more about the person, not the industry. 6. The services I offer “niche” for me. TELL ME: What advice have you pushed back on, and how is it serving you? #smallbizowner #branddesigner #webdesigner #brandniche #unpopularopinion #bizadvice #femalebizowner #entrepreneur #blogpost #studioadesigns
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Happy 1st Birthday to @shopeve._ 🤍🖤 I know the hard work that went into this dream and I’m so proud of you. Your clothing boutique is gorgeous and such an inviting space in-person and online. Reel credits: 🎥: @austingoodefilms @ashleybrookecollective 🥰 📷: @ashleybrookecollective 😍 Brand and Website: 🤍 @studioa_designs Shopify: @virtuallybrady ☺️ Fashionista, Hard Working Mama, Biz Owner: @lovejameylee_ 😘
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Gorgeous weather in Ames, Iowa this week and I'm here for it. 🌸🌺🌻🌷🌼🪷 #springflowers #workanywhere #solopreneur #mompreneur #workcommute #outdoors #gardenbeauty #reimangardens #amesiowa #centraliowa #Godscreations #bikeriding
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Don't let brand photos (or the lack thereof) be the thing that holds you back. I use 4 main platforms for myself and my clients and it’s a real lifesaver, especially when you’re looking for a specific style of stock image for your website, blog post or even social media post. ⬇️ Pexels.com Unsplash.com Pixabay.com Picography.co These sites essentially work as a search engine for photos and provide royalty and attribution-free images, meaning you don’t have to pay for them OR give credit to where the image came from. Drop a comment to let me know the photo resources you like to use? #websiteresources #royaltyfreephotography #freephotoresource #websiteimages #studioadesigns #supportsmall #smallbizresources #brandphotos #amesiowa #centraliowa
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Oversimplified? Maybe. BUT why would someone buy from a brand that doesn’t care and value its customers? 🤷‍♀️ #brandstrategy #simplestrategies #smallbizbranding #keepitsimple #simplebranding #branddesign #customerexperience #mompreneurlife #emotionalbranding #amesiowa #centraliowa #logodesigner #branddesigner #brandstrategist
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March Highlights 💓 #familytime #marchmadness #marchbasketball #marchrecap #marchreflections #studioadesigns #worklifebalance #myfamily #centraliowa #amesiowa
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Website button text seems so minuscule, but a button call to action, often abbreviated as CTA, simply prompts the user to take ONE next action. When created strategically, it’s the thing that will move someone along in your website visitor’s journey. CTA’s you are used to seeing come in the form of “subscribe now,” or “follow for more” or the cta I refuse to use when I design client websites...”LEARN MORE” The key with CTA’s is clarity so the person knows exactly what step they are taking. It’s ok to make button words cute and fun, as long as it's clear and doesn't cause confusion for the user which can lead to no decision at all. I find the words “LEARN MORE” to be mostly unhelpful in getting someones attention. It's generic, unoriginal, and doesn't convert. Check out the CTA’s in this reel and try adding one or two to your website! Do you have a favorite/signature CTA you like using on your website? #websitetips #websitedesigner #calltoaction #amesiowa #centraliowa #studioadesigns #diywebsite #smallbusinesswebsite #smallbizwebsite #websitedesign
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Your homepage, but more specifically the section ABOVE THE FOLD, needs to be strategically designed so you can effectively: 〰️call in your ideal audience 〰️capture their attention so they don’t exit AND 〰️keep them engaged so they take some sort of action “Above the fold” also translates to “above the scroll” and refers to the content that is clearly seen before someone starts scrolling on your website. To help you master this piece of your website puzzle, I’m breaking down all things “above the fold” in my latest blog post so you can fully understand what it is, why it matters and what to include. #linkinbio #studioadesigns #websitedesign #freelancingfemales #solopreneuer #amesiowa #centraliowa #supportsmallbiz #brandstrategytips
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8.25 seconds to be exact. Is your visitor staying or bouncing? You want your ideal website visitors to be captivated by your content the second they land on your site! So how do you do that? Here are a few simple things you can audit on your website today for more quality leads tomorrow! ⬇️ 1. A strong hero section with an image and a headline 〰️Make a clear statement of what you do 〰️Let them know who you serve 〰️List your specific offerings 2. Speak to the results or transformation they can expect 〰️Assure them you can help them with their pain point 〰️Offer solutions that take away their frustrations 3. Call to action 〰️Keep it to one or two calls to action 〰️Make the action clear and straight forward Happy auditing, friend. #websitedesign #abovethefold #websitebouncerate #webdesigner #websitedesigner #smallbizwebsites #homepagemusthaves #smallbusinesswebsitetips #studioadesigns #centraliowa #mompreneur #amesiowa
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Double-tap for this DREAM project in-progress. The most charming little lady is coming to central Iowa and it’s giving me all the vibes. ✌️☮️ 🧡 @pejshadavis @dahliadarlingandco I am so excited for you and our new friend, Dahlia. #brandstrategyprogress #vintagebus #vwcrown #dahliadarlingandco #weddingtransportation #centraliowa #weddingplanning #volkswagenbus #vintagecharm #branddesign #sneakpeek #amesiowa #branddesigner #solopreneur
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We all have a set of industry terms and phrases we regularly use that the rest of the world can't really relate to. But the thing about becoming a business owner of any kind (regardless of your industry) is that you find yourself in a new world that throws a lot of the same language around. And graphic design and branding terms usually fall into that. Everyone needs branding and a website, so you'll likely find yourself in a conversation with vendors/designers that says something like, “do you have a set of brand guidelines?” or “do you have a vector file of your logo?” and you might be left looking at them like 🤔 And while it's definitely not your responsibility to know what all of these things mean, it can be helpful to have a deeper understanding of these terms so you can easily communicate with your designer and be able to specifically ask for what you need. Which is why I’m kicking off a little blog mini series called - Small Biz Guide to Graphic Design. Today, the blog is all about typography terms. I'm covering: 〰️Typeface vs. Font 〰️Serif vs. Sans Serif 〰️Body Copy vs. Headlines and 〰️Subheadings 〰️Hierarchy 〰️Kerning, Leading & Tracking 〰️Ascender vs. Descender 〰️Lorem Ipsum I'm willing to bet you've seen one or more of these terms at least a time or two in your business owner life and up until this blog, you might not have known what they mean. #linkinbio But now you can! Don't worry though - I won't quiz you. UNLESS…you want to be! 😏 Join me on Instagram stories today for a fun quiz and put your typography knowledge to the test. It's just for fun, I promise you won't be graded. #studioadesigns #smallbizbranding #entrepreneurship #diybranding #typographyterms #amesiowa #centraliowa #understandinggraphicdesign #blogpost #linkinbio
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After the initial launch of all the goodness you spilled so much of your time and energy into, the excitement starts to fizzle, Business gets busy, and you lose sight of their brand goals. Here’s the thing friend: there’s no such thing as a set-it-and-forget-it brand. Your brand is something that lives in the day-to-day interaction with your audience, so launching is JUST the beginning! Here’s a quick checklist to set you up for success: 〰️assign a brand manager 〰️make a plan with the buyer’s journey in mind 〰️utilize a brand assets library 〰️use your brand assets repetitively and consistently 〰️celebrate your wins publicly 〰️keep showing up Check out my latest blog for more details on how to keep your brand alive after launching, along with other branding and website tips. #linkinbio
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Is your brand🕺🪩 Stayin' Alive? 🎵🕺 (Sorry, I couldn't resist) You invested in branding, you launched your brand and you're feeling excited...but now what? The labor of love has officially hit the internet and the feeds of your followers, so how can you be sure that you keep your brand alive after you launch? As a designer, this is a scenario I see happen quite often… Clients come to me to invest in PROFESSIONAL BRANDING and are so excited about the projects for weeks. We work together to develop the perfect brand and website and even whip up some amazing social templates for them to use going forward. But after the initial launch of all the goodness that we both spilled so much of our time and energy into, the excitement starts to fizzle, business gets busy, and they lose sight of their brand goals. Here’s the thing friend: there’s no such thing as a set-it-and-forget-it brand. Your brand is something that lives in the day-to-day interaction with your audience, so launching is JUST the beginning! What is your biggest struggle when it comes to implementing your brand? #branddesign #brandimplementation #brandconsistencytips #smallbiz #supportsmallbiz #branddingtips #brandexecution #studioadesigns #amesiowa #centraliowa
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Sharing some favorite website designs by @studioa_designs #websitedesigner #smallbizwebsite #amesiowa #centraliowa #solopreneur #websitedesign #homepagedesign #supportsmall #supportlocal #looklocalfirst #smallbusinessbranding #smallbusinesswebsite #shopifydesign #boutiquebranding #constructionwebsite #homebuilderwebsite #nonprofitwebsite #travelwebsite #ecommercewebsite #onlineboutique
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You're definitely gonna want to SAVE this for later! Do you use Google Chrome extensions? #googlecalendartips #chromeextensions #digitalcalendartip #smallbiztips #prettyorganization #supportsmall #branddesigner #webdesigner #smallbizbranding #solopreneurlife #amesiowa #centraliowa #studioadesigns #timemanagement #calendarbackground
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Design some icon concepts with me! #iconcreation #brandicons #bts #behindthescenes #designconcepts #branding #smallbizbranding #solopreneur #designconcepts #amesiowa #studioadesigns #centraliowa
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Repeat after me: You’re not them! As Theodore Roosevelt said, "Comparison is the thief of joy." This a great reminder, isn't it? What do you do to combat comparison? #smallbiz #smallbusinessbranding #studioadesigns #amesiowa #centraliowa #branding #branddesign #brandmessaging #brandheart #comparisontrap #targetclient #looklocalfirst #entrepreneurshiptips #brandstrategytips
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You don't always know what you need until you need it! 😂 Website, business cards, posters, Signage, brochures, handouts, and welcome packets are the more obvious collateral pieces for your brand. But what about the less obvious pieces? Here are the six overlooked (and SUPER HELPFUL) collateral pieces for your brand. 1. Personalized Stationary 2. Social Media Templates 3. Email Signature 4. Brand Photos 5. Video 6. Google Business Listing What collateral pieces have you overlooked?
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Let them see your face, hear your voice, and grow to understand your personality! Why? Because CONNECTION is the heart of your brand. 💕 Here are my favorite ways to use video during my client process: Your story - Add video to your about you section on your website. Your story brings your mission, vision and values to life for people to hear. Thank you pages - after someone purchases your product or books a service, instead of only using text on the thank you/confirmation page, you can include a video that discusses their next steps so they know exactly what to expect. Tutorial videos - if you deliver projects to your clients that require further explanation, sometimes a video can be much better than long paragraphs in an email. One of the easiest ways to incorporate tutorial videos is by using @use_loom. It’s a huge time-saver. Start by laying out your script, then setting up your phone camera, and just going for it. Keep that camera rolling and be yourself. It doesn’t have to be perfect! #videobranding #videoforbranding #smallbiztips #smallbizowner #solopreneur #smallbizbranding #studioadesigns #amesiowa #centraliowa
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Home office details. My must haves: ✔️plants ✔️critter figurines ✔️art I create ✔️plants ✔️other art I don’t create ✔️photos of my people ✔️inspiration board ✔️everything on-brand ✔️did I mention plants? #homeoffice #wfhvibes #officesetup #myworklife #studioadesigns #branddesign #webdesign #smallbizbrands #solopreneur #amesiowa #centraliowa
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Give this a try in your next design and hook 'em with a killer headline to keep them reading. Here's an example using power words in a headline: ▫️ INSTEAD OF: "Check out my blog post to learn my thoughts on Canva." ▫️ SAY THIS: "Designer tells all: 5 things to avoid in Canva" #brandmessaging #headlineideas #typography #heirarchy #studioadesigns #smallbizbranding #smallbizbranding #smallbizgraphicdesign #DIYbranding #headlinehook
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Work smarter, not harder. 💥 Avoid starting from scratch everytime you create @canva design. Once you have a defined a visual brand, meaning you know your colors, fonts and design elements, there’s no reason to start from scratch when creating a social media post, reel cover, etc. Instead, you can create each item ONCE and then use it over and over and over again while changing a few things here and there. You can create your basic designs and save those as your own personal templates in your Canva account and then use the “duplicate” feature to use them when needed. #canvatips #worksmarternotharder #smallbizbranding #smallbizdesigner #brandingdesiger #supportsmallbusiness #smallbiztips #canva #timesavingtips #canvahacks #amesiowa #centraliowa #studioadesigns
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My take on Canva. 💻 Its a half smile, because it can be cringe-worthy if you're not careful! 😌 Some designers out there claim that you can’t create what you need to create for your business without the use of Adobe or other complex programs, but as a small business owner myself, I know that programs like this often come with an expense much higher than you’re comfortable paying, not to mention the learning curve that comes with those higher-end programs. As someone with a lot going on, you need quick and efficient and that’s what Canva provides, so it’s for that reason that I am a Canva advocate! Just use it with these things in mind, K? 💓 #smallbizbranding #smallbizowner #canvadesigntips #diydesign #amesiowa #centraliowa #graphicdesigndiy #solopreneur #graphicdesigntips #brandingtips #canva #staybranded
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It’s super fun when brands like to be fun!🎉 Congrats to Ames Bottle and Can on their new redemption facility. #localbranding #amesiowa #amesbottleandcan #supportlocal #branddesign #brandmessaging #graphicdesigner #centraliowa #smallbusinessbranding
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No email signup required to get this freebie! A vision board can serve as a snapshot visual reminder for what you want to achieve in the year ahead! I’ve created a FREE (and I mean completely free, you don’t even have to give me your email 🤗) template that you can MAKE A COPY OF and use for your goals. Pro tip: The size of this template will fit perfectly as an inspirational desktop image on your computer, provided you’ve cleaned up your endless amounts of screenshot files saved there, so you can actually see it. 😆🙈 Head over to the link in my bio @studioa_designs to customize yours! #2023planning #goals2023 #visionboard #freebie #smallbusinessbranding #centraliowa
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Are you in "planning for 2023 mode?" I've been doing some of that myself so I can come back from my two week break ready to roll. If you're thinking about branding/rebranding or getting a website up and going next year, I'd LOVE to chat with you! —- WORK WITH ME IN 2023 BRANDING Who is it for? The new or seasoned small business entrepreneur whose DIY or outdated brand needs a greater sense of purpose and direction to resonate more deeply with their customers. Here's what you get: Confidence-building brand strategy consultation to unlock the things that make you stand out in order to formulate your brand messaging, keyphrases, and tone of voice. Target audience strategy to help you communicate the credibility you deserve not just with customers, but quality ones. Aesthetically user-focused, customized visual branding, including: -primary and secondary logos -custom icons -patterns and textures -color palette -typography -style guide -2 brand elevations of choice -tutorial videos -launch coaching —— DFY WEBSITE Who is it for? New or seasoned small business entrepreneurs who need a strategically built online space to help their target audience find them via Google, build trust with them and take specific calls to action. Here's what you get: A hyper-focused website strategy session, concentrating on your audience's desires, with a blend of personality, style, and calls to action to entice the right customers to inquire with you. Custom website, designed and copy-written with competitor awareness, search engine optimization and visual distinction. A simple user log-in to editor for your website, along with training video tutorials so you have the freedom to make updates anytime. —— DELUXE SUITE Who is it for? New or seasoned small business entrepreneurs who are ready to make the biggest impact and return on investment for a full equipping of practical tools to hype up their launch and implement a new brand and website. Here's what you get: Everything in the previous two packages + two additional brand elevations Send me a DM or fill out the form on my website's contact page to inquire. #smallbusinessbranding #smallbusinessbranding #websitedesign #amesiowa
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👃 Free smells👃are IMO the best part of a print job…ok, and the beautiful packaging and design. @moo Luxe 32pt archival stock FTW! #brandingdesign #printdesign #happymail #printisnotdead #tangibledesign #studioadesigns #amesiowa #centraliowa #confessionsofadesigner
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We did a little something crazy last weekend! @jtthomps1 and I set out on a 3-day DIY adventure, gel staining our garage doors and front door. We really enjoy doing these teamwork type projects and it's so rewarding seeing the results. It was a little scary but we are really happy we went for it (and for photoshop mockups to determine the right color combo). A couple people in our household aren't sure about us painting over our lime green frontdoor, but it was time for a change.🤷‍♀️ Thank you @makingprettyspaces for the tutorial! #coupleswhodiytogether #gelstain #exteriorhouseproject #diydate #designeverywhere #homeimorovement
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🔊Hear me: No, literally…put your sound on! “Entrusting a brand designer to take your baby (your small business) and make it into a brand, a feeling, an overall space that is recognizable, that is beautiful aesthetically, that shows your heart and that also conveys your message…I get it... that's not easy to do!! To let go and trust someone. But I promise you, if you can find a designer who you mesh with, whom you trust and who gets you...the investment is so worth it.” 🤍Amanda I’m booking now for my final 2022 launch spots. Project start dates: • September (1 spot) • October (2 spots) • November (1 spot) Fill out my contact form and I’ll personally message you so we can chat. #linkinbio
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Nailing down the right fonts ➡️⁠ ⁠ Instagram's slow decline in the value of aesthetics is REAL. ⁠ I attribute this to a few things:⁠ • A gazillion fonts out there for literally ANYONE to get their hands on and use⁠ • Tons of "cookie-cutter" templates that are very beautiful but don't tell a single brand STORY⁠ • Small Business owners who (RIGHTLY) don't want to hire a professional designer to create every social graphic for them, so they go the DIY route⁠ ⁠ how in the world do you choose. To strengthen your visual story stay consistent with the same set of fonts. If you haven't established your brand's fonts yet, I recommend using one or two fonts throughout all of your brand touchpoints. ⁠ ⁠ Check out the blog post linked in my bio. I list a few helpful resources to get you started on your font hunt.
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I'm forming an alliance to preserve your brand aesthetic on Instagram. #jkbutseriously⁠ ⁠ Remember when the first proirity of instagram was to make it aesthetically beautiful? Vow with me to take the extra few minutes it takes to create your on-brand graphics, ESPECIALLY your video/reel thumbnails. Your grid will thank you.⁠ ⁠
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Sneak peek of the coolest little project under the sun. ☀️ #punintended #travelbrand #travelagentsofinstagram #smallbusinessbranding #staybranded #heartmessage #catchasunset @catchasunset.ta #vacationvibes #travelconsultantlogo #studioadesigns #amesiowa #centraliowa
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Hey! Have we met? Well if not, thanks for being here. I’m Amanda...a rural turned suburban Iowan with a bit of grit and hard work in my bones and a big heart for the heart of the heartland. 💕 ⁠ ⁠ If you only know me here on Instagram, I hope you've learned that I get SUPER excited about creatively helping entrepreneurs and small businesses gain confidence in their passions through branding and website design. ⁠ ⁠ But here are some other facts about me you may not know.⁠ ⁠ 〰️ As a kid, learned how to mow the lawn using a Farmall Tractor⁠ 〰️ Singing has always been a love of mine...my debut as a child was regional radio jingles⁠ 〰️ I spend a lot of time designing/styling things around my house⁠ 〰️ I've recently taken up hand lettering....it's way harder than it looks⁠ 〰️ I've known my husband since 3rd grade. (notice I didn't say he's known me, because he doesn't remember me 🤷🏼‍♀️)⁠ 〰️ I can overlook dirt and dust, but I don't like clutter⁠ 〰️ I was always the last one picked for any sport in school #bandgeek⁠ 〰️ Ames, Iowa has been home for me and my family for nearly a decade and we really love this community.⁠ #gocyclones⁠ 〰️ I love gardening. This spring I'm forgoing my vegetable garden for ALL the flowers (dahlias, alliums, daffodils, tulips and so many more.)⁠ ⁠ It's a joy to have you here! Thanks for making this such an encouraging place to be.⁠ ⁠ Do we have anything in common? I'd love to hear from you!
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The truth is, Canva Pro users don’t want to spend time formatting in Canva for every single story! #whohastimeforthat? Here’s an idea for keeping your color palette consistent in your #instastories 〰Save a screenshot of your brand colors in your phone’s photo app and mark it as a favorite. 〰Place the color palette photo as an image sticker sticker on your story. 〰Use the eye dropper tool to pull your perfect brand colors every time. 💡Don’t forget to trash your palette before you share your story.
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My favorite greens + Succulents = beautiful color inspiration. ⁠⁠⁠ ⁠⁠⁠ #colorinspiration #colorpalette #hexcodes #inpiredbynature #colorsinnature
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Here are two ways we can partner together this year to transform your small business brand.⁠ ⁠ 〰️ CUSTOM BRAND TRANSFORMATION⁠ PACKAGE Includes: ⁠ ✨ project roadmap⁠ ✨ confidence-building brand consultation⁠ ✨ target audience strategy⁠ ✨ brand storytelling ⁠ ✨ professional visual identity and assets⁠ ✨ aesthetically user-focused designs⁠ ✨ your choice of brand elevations⁠ ⁠ 〰️ PERSONALIZED BRAND & WEBSITE⁠ PACKAGE Includes all of the above, PLUS:⁠ ✨ website strategy⁠ ✨ intentional calls to action based on conversion first⁠ ✨ customized strategic SEO driven messaging & visuals⁠ ✨ post-launch support⁠ ✨ aesthetically user-focused design⁠ ✨ and the freedom in your hands to make EASY edits to your website ⁠ ⁠ I'm booking projects for Spring 2022 now! ⁠ ⁠ First step?⁠ ⁠ Schedule a discovery call by clicking the "say hi👋" button on my #linkinbio. I'd absolutely love to connect with you!⁠ ⁠ 🤍 Amanda⁠ ⁠ ⁠ #smallbusinessbigdreams #scaleyourbusiness #smallbizlove #smallbusinessbranding #smallbusiness #brandstory #brandpassion #brandauthenticity #meaningfulbranding #brandcheerleader #staybranded #amesiowa #centraliowa #strategicdesign #studioadesigns #websitedesigner #graphicdesigner
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Dearest 2021, With you in my rearview, I can see you were the biggest stretch my business has made this far. I booked out my project calendar in record-breaking ways, I was able to volunteer my time to a greater capacity, and I was able to take scheduled time off throughout the year, including a lighter summer schedule to spend time with my kiddos. My days were far from perfect....there are still some time management goals I am fighting for this year, but I AM stepping into healthier rhythms and patterns that will benefit myself and those around me. #alwaysaworkinprogress I could not be more grateful for my amazing client's who believed in me last year and WAITED for months until my schedule allowed for more projects. 2022 - here we are! I cannot wait to see what's in store. 💕 What are you ready for this year? #amesiowa #centraliowa #graphicdesign #staybranded #branddesign #convertlookerstocustomers #mompreneur #solopreneur #webdesign #logodesign #identitydesign #webdesign #studioadesigns #itonlygetsbetter
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Have you thought about the brands you encounter on any given day?⁠ ⁠ Let me set the scene for you...⁠ → You wake up to an alarm on your phone - you likely chose this particular phone's brand because you were drawn to it in some way. Whether it was the advertising, the design, functionality or the trend among friends...something influenced you to pick that brand.⁠ ⁠ → You watch or read the news on a specific social media or news provider. What made you choose this platform?⁠ ⁠ ⁠ → You use all sorts of products to get yourself ready in the morning. How did you arrive at these certain products/brands? What made you choose these products over others? Did you buy this product because you liked the packaging? Did you read amazing reviews? Do they support a greater cause?⁠ ⁠ → You wear clothing chosen to your taste. What made you choose that brand over others. Was it value? Status? Trendiness? Uniqueness? Convenience? Maybe it was the product description? Maybe a friend recommended it.⁠ ⁠ You get my point. That was just in the first 10 minutes of your day.⁠ 😆⁠ ⁠ We all process brand information without even realizing it. Whether you think so or not, you are a brand's target audience. Brands "know" you because they've thought through your routines...the things you like, the lifestyle you lead, the products you select, and more. It might sound a little creepy but in reality, these brands have done their homework to tug at your desires and heartstrings by building a brand that appeals to you. They believe in their product or service and know it will benefit you!⁠ ⁠ Next time you purchase from a brand, stop a moment to think about why you chose this product. Then look at their brand messaging and visuals. What story are they telling? Does it make sense that you converted from a looker into a customer? If these brands have done their homework, it should.⁠ ⁠ #targetaudiencebehavior #brandingwithpurpose #studioadesigns #amesiowa #centraliowa #staybranded 📸@austingoodefilm
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What's the best way to convert lookers into actual customers? A good recipe.⁠ 🍽️ ⁠ ⁠ A recipe needs the proper ingredients for the perfect dish. Your brand is no different. ⁠Give your customer something they can taste/savor/crave.⁠ ⁠ A brand strategy adds the flavor of your brand, unique to you! This is why a customized brand strategy is a key component in converting lookers into customers.⁠ Now booking branding packages for 2022. ⁠ Shoot me a DM @studioa_designs for more details!⁠ ⁠ 🎞 Video by the AMAZINGLY GIFTED @austingoodefilm⁠ ⁠ 🙏🏼 Wardrobe and moral support thank yous to @lindsot and @virtuallybrady. 💕⁠ #amesiowa #centraliowa #smallbusinessbranding #smallbusineswebdesign #brandvideo #brandrecipe #brandheart #brandmessaging #brandvisuals #studioadesigns #onbrandvideo #aboutme #solopreneur #lovelocal #localbiz #looklocalfirst #brandingforsmallbusiness #brandstrategy #smallbusiness #homeoffice #chatwithamanda #workfromhome #basementoffice #workhardeverywhere #igtv #allthefeels
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It's worth saying it again. I have THE BEST clients!⁠⁠ ⁠⁠ Julie with @definedministries launched her new brand and website this week. She tells me she is already receiving inquiries and donations. SO COOL! ⁠⁠ ⁠⁠ It's been neat to see her ministry come to life and I'm so thankful to partake in this small part.⁠⁠ ⁠⁠ If you are ready to awaken your God-Given identity, Julie can partner with individuals seeking:⁠⁠ 〰️Mentor-coaching for dreamers and seekers⁠⁠ 〰️Speaking engagements for equipping and support⁠⁠ ⁠⁠ It's just awesome! Check out her new website at definedministries.com.⁠⁠ .⁠⁠ .⁠⁠ .⁠⁠ .⁠⁠ .⁠⁠ #definedministries #branddesign #websitedesign #webdesign #webdesigner #smallsupportingsmall #smallbusinessbigdreams #smallbusinessbranding #smallbusiness #bigdreams #dreambig #brandstory #brandpassion #brandauthenticity #meaningfulbranding #emotionalbranding #brandcheerleader #creativebranding #creativeatheart #calledtocreate #supportlocal #staybranded #amesiowa #centraliowa #strategicdesign #brandstrategy #branddesigner #studioadesigns #graphicdesigner #storycityiowa⁠⁠
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Does the perfectionist in you give yourself enough grace?⁠ ⁠ I'm going to tell you something embarrassing. #becauseimworkingonhumility I had an incident this week with a small business client (5 people) on a zoom call that made me want to crawl under the desk and never come out. I was having tech issues with the Zoom app. It wouldn't let me share my screen for some reason during my design reveal presentation so I had to leave my own meeting to resolve the issue and make them all stare at their computer screens until I was able to resolve things and get back on Zoom. ⁠ ⁠ As a website designer, I'm supposed to be savvy at these things right? #facepalm #shottotheheart⁠ ⁠ It took me several hours before I was able to get this event that was stuck on replay out of my head. It was awful, embarrassing and I felt like it made me look SO unprofessional. I think the hardest part is I don't know what these clients really thought of my mishap even after I apologized profusely. Did they just lose all respect for me? Do they think I'm a flighty lunatic? ⁠ ⁠ I had to stop my thought patterns. I heard that still small voice in my head say, "Mandy, it's OK. Give yourself grace."⁠ ⁠ OK confession time. What has made you want to crawl under your desk and hide? #safeplace⁠ ⁠ -⁠ -⁠ -⁠ -⁠ ⁠ #wednesdayinpiration #dontcompare #dontlosejoy #dontkillyourdreams #wednesdaythoughts #wordsforwednesday #inspirationeverywhere #inspirationalquote #smallbusinesssupport #smallbusiness #communityovercompetition #bigdreams #dreambig #beabovecomparison #nocomparing #beuniqueyou #smallbusinesssupport
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The weekend flew by AGAIN. I'm back in the office today at my desk with my blankie, listening to a podcast while I get my long to-do list done before the kids come home from school. I intentionally don't schedule meetings on Mondays because Mondays are a big "hunker down for undivided project time" with my branding, website and retainer projects.⁠ ⁠ I find it easier to schedule/batch my time. It helps me feel less overwhelmed and it keeps me focused on the tasks for just one day.⁠ ⁠ Do you batch your time to help yourself stay motivated?⁠
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Your brand will shine with an excellent customer experience. You can elevate that experience in a few ways: 1. Practice excellent communication from beginning to end. 2. Follow through with your commitments + promises. 3. Put a cherry on top with a personalized thank you gift or hand written note. Follow @studioa_designs for more small business branding + website tips.
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File this in the "What I wish I knew much earlier in my entrepreneurial journey" category.⁠ ⁠ I confess there were times in my business when I wanted (and mostly worked with) EVERY SINGLE lead that came my way. I was so flattered and honored they found me and wanted to work with me. An accepted proposal meant a confidence boost. Who doesn't love that!?⁠ ⁠ But then, I actually had to do all that WORK! [Insert a picture of me trying to swim but never making it to the surface of the water for a breath. DROWNING in work] I was awake in the wee hours of the morning, dealing with unhealthy client boundaries, bad habits and a damaged emotional state.⁠ ⁠ The work I provided to my customers during those overworked, overwhelmed days was fine...but not to the caliber I knew I could produce. ⁠ ⁠ Let's work toward allowing ourselves to run a business in a healthy way, shall we?⁠ ⁠ 〰Set CLEAR expectations with your leads⁠ There's nothing worse than making a promise you can't keep. Evaluate your time in advance. Be honest if you can't start their project right away. In most cases, they want your quality work, over a rushed timeline. They'll respect you for informing them in advance.⁠ ⁠ 〰Stop BITING OFF MORE than you can chew⁠ Be a little pickier about the clients you work with. Not everyone is the best fit and that's OK.⁠ Setting boundaries on your time, and being realistic about how long things will take is a HUGE service to yourself. ⁠Also, there's absolutely no shame in hiring help or outsourcing if it's financially feasible!⁠ ⁠ ⁠〰Don't make PROMISES YOU CAN'T KEEP⁠ Give yourself a buffer with the timeline. Isn't it so much nicer to over-deliver on a deadline than underdeliver? And you'll be surprised at how good it will feel to say something like "Guess what? Your project is ready early!" 🎉⁠ ⁠ Do you feel me on this?
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Summer Photo Dump! It was fun to look through my #summer2021 photos and reflect on the simple intentionality my family put into the summer. Because let's be honest, as a mom it never feels like I'm doing “enough.” Looking back helps me realize how much I DO get to be in the “everyday”...and I love that. I will miss my kids when they go back to school. 💕 It's bittersweet. Back to full-time work and lots of projects to finish up in 2021! I'm ready for that structure.
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I see you working your tail off! Trying hard to stand out and keep up with other businesses out there but your ideas are falling flat, your time is crunched and you are left with nothing but envy for the brands who seem to be making it look so easy. I do it too sometimes. #shineyobjectsyndrome⁠ ⁠ I want to let you in on a little secret. You can direct your attention to something that will actually give you the tools to kick your brand into shape. ⁠ ⁠ When you take a pause to develop a brand strategy, you understand your business and your client better. 🤯 Your brand is hyperfocused on clarity. Your tools are set and you are able to move forward confidently on your exact plan. Doesn't that sound so nice? ⁠ ⁠ ʙᴜꜱɪɴᴇꜱꜱᴇꜱ ᴡʜᴏ ᴜɴᴅᴇʀꜱᴛᴀɴᴅ ʙʀᴀɴᴅɪɴɢ ʜᴀᴠᴇ ᴛʜᴇꜱᴇ ᴛʜɪɴɢꜱ ɪɴ ᴄᴏᴍᴍᴏɴ:⁠ ☑ They've spent time developing a brand strategy ⁠ ☑ They know their target client is the only person they need to resonate with for their branding touchpoints⁠ ☑ They confidently provide value in their field of expertise⁠ ☑ They aren't afraid to share their brand consistently and repetitively⁠ ☑ They understand that consistent visuals create a high level of brand awareness⁠ ⁠ ⁠
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Rolling into the weekend like...🛼🛼⁠ ⁠ Summer is always a balancing act of spending the days with family and working. Where are my work-from-home parents at!? 🙌🏼⁠ ⁠ My daughter and I have been enjoying a fun skate around the neighborhood lately. It's one of my favorite past times.⁠ Don’t worry, I’m not skating on wood chips here!! I’m actually sitting in a park swing, cherishing the moment. It’s hard to stop and do that, isn’t it? I really have to be conscious about embracing the NOW. It’s worth it and it makes me a more grateful human. ⁠ Are you savoring the moment with something fun this weekend?
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Hey! 🤗 Does someone you know need branding or a website? Share your love for Studio A Designs with my "GIVE $100 / GET $100" referral program. Tell your friends about Studio A Designs and they'll receive a $100 discount on a branding or website design package. When they book a website or branding package with me you'll receive $100.⁠⁠ ⁠⁠ Just have your referral contact me via the contact form on my website. Have them put your name in the referral section and then I will contact you to confirm your upcoming commission once I have received payment for their project. There are no limits on how many clients you can refer! Woot! Now booking for early 2022 launches!
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I spent 3 hours in front of the camera yesterday. I felt like America's Next Top Model. 😂 And my cheeks were SO tired after all that smiling. ⁠ ⁠ One of the ways a brand's spirit can be expressed is through photography and video. It gives an audience a sense of personality and style. Can't wait to share more about my brand photo and video shoot in the coming weeks.
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I get to wake up every day and do something I absolutely love while simultaneously helping brands ✨SHINE✨...What more could a girl ask for!?⁠⁠ ⁠⁠ During our strategy sessions with Bock Real Estate Group, we discovered ways to differentiate the team by bringing SIMPLICITY in color, messaging, usability and visuals to an otherwise very busy and overwhelming industry (without sacrificing calls to action, or sales/lead generation). Also included in their website, was the development of a brand video and photoshoot with the help of the amazingly talented Austin Goode @austingoodefilm. The Bock team did a fab job in front of the camera! 🎞⁠⁠ ⁠⁠ I'm so honored for the opportunity to work with them! Thank you, @bockrealestategroup!⁠⁠
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I posted this one recently, but it's worth repeating. Remember you are PROVIDING value to potential customers even if you don't know it.⁠ ⁠ Ok, that's it. That's the end of the post.
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Do you like talking on the phone?⁠ ⁠ My honest answer... I really don't like it. Even as a kid and all my friends sat for hours on the phone chatting, and I made up every excuse not to have to talk with them. I'm not really sure why other than that I feel like it interrupts in a different kind of way than any other form of communication. ⁠ ⁠ My preferred forms of communication:⁠ ⁠ 1. Scheduled Zoom: Oops, did I ruffle some feathers!? I know the pandemic made everyone hate video calling for a while, but something shifted and now I like it because it takes less of my day commuting AND I can still communicate with clients while my kids are in the other room.⁠ ⁠ 2. In-Person Coffee: I love getting to know people, having someone directly in front of me with no other distractions. I feel it's easier to accomplish more on the to-do list when I sit in person with someone. Plus...COFFEE makes things lively and fun.⁠ ⁠ 3. Asana or Slack: All of my projects are build on timelines and tasks. They are structured to help communicate in the easiest way possible. When you are able to communicate about a specific task when there are many of them, it makes communication so much easier.⁠ ⁠ 4. Email: I respond to emails....but I'd much rather communicate about a project with ANY of the above ways before email. I have set times I check my email throughout the day which does help me stay on task though.⁠ ⁠ 5. DM's or Text: OK, if you can talk to me in a few sentences for short things, I'm all about this. If it's a long text message I reply in my head and forget to actually type a response. Just ask my close friends. 🙈⁠ ⁠ 6. Phone: DEAD LAST. 😂 If it's scheduled, I'll do it, but it still feels like more of an interruption to me than any other form of communication. And i really don't do well with that.⁠ ⁠ Do we have similar communication styles? What is a form of communication you love that I haven't listed? I know many like Voxer but just haven't gotten into that yet.⁠
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Frequently Ask Question time!⁠ ⁠ Will my website look the same as other websites Studio A creates?⁠ ⁠ NOOOO!⁠ ⁠ Some brand and web designers have a certain creative style they personally like. ⁠ But that ain't me, friend. 😂⁠ ⁠ I LOVE the variety my job provides. I would be so bored doing the same color schemes, same general look and feels for every brand and website. PLUS, with the variety of small businesses I partner with, there is no way I could possibly have the same looks for all of them. ⁠And most of all, websites and brands need to be built with strategy over personal preference. ⁠ Check out a few of my web designs at studioa-designs.com/#WORK⁠
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Wishing you a safe and celebratory Independence Day! 🇺🇸🇺🇸🇺🇸
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rep·u·ta·tion⁠ /ˌrepyəˈtāSH(ə)n/⁠ ⁠ ➖⁠ the beliefs or opinions that are generally held about someone or something.⁠ ⁠ ➖⁠ Your brand's reputation ultimately determines its future opportunities. This is because others' perception of your business precedes you prior to an opportunity to gain trust with your target customer. ⁠ ⁠ Gaining trust can be tricky when you are trying to reach someone who knows nothing about you.⁠ ⁠ Here are ③ ways to build trust:⁠ ⁠⁠ ᴀꜱᴋ ᴇxɪꜱᴛɪɴɢ ᴄᴜꜱᴛᴏᴍᴇʀꜱ ᴛᴏ ꜱʜᴀʀᴇ ᴀʙᴏᴜᴛ ᴛʜᴇɪʀ ᴇxᴘᴇʀɪᴇɴᴄᴇ ᴡɪᴛʜ ʏᴏᴜʀ ʙʀᴀɴᴅ.⁠ Don't underestimate the power of a good review. Ask for reviews/testimonials when your existing customer is at the peak of their happiness with your brand. 84% of potential customers trust online reviews as much as they trust recommendations from friends. ⁠ ⁠ ɢᴏ ᴏɴᴇ ᴏʀ ᴛᴡᴏ ꜱᴛᴇᴘꜱ ʙᴇʏᴏɴᴅ ʏᴏᴜʀ ᴄᴏᴍꜰᴏʀᴛ ᴢᴏɴᴇ ᴛᴏ ᴘᴜᴛ ʏᴏᴜʀꜱᴇʟꜰ ᴏᴜᴛ ᴛʜᴇʀᴇ ᴏɴ ʏᴏᴜʀ ᴅɪɢɪᴛᴀʟ ᴘʟᴀᴛꜰᴏʀᴍꜱ.⁠ The first place a potential customer finds you is not in your inbox...it's likely not even in-person anymore. If there's someone who is looking for your product or service they will likely look for your website or your social media. Make sure that the first digital representation is visually appealing, provides interesting content, and is personable. Your audience can feel like they can get to know you there, which can be a great way to resonate with your target customer.⁠ ⁠ ɢɪᴠᴇ ᴘᴏᴛᴇɴᴛɪᴀʟ ᴄᴜꜱᴛᴏᴍᴇʀꜱ M͎O͎R͎E͎ ᴛʜᴀɴ ᴛʜᴇʏ ᴀꜱᴋᴇᴅ ꜰᴏʀ.⁠ If you can help them learn something valuable⁠ by sharing some expertise in your field or providing them with a small sample of your product, your client will love that extra attention to them.⁠ When you show that you care about educating your audience, it feels like an extra bonus to them which in turn gains their trust. ⁠ ⁠ ➖⁠
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I have THE BEST clients in all the land. Thank you so much to Wendy at @tuneful.journey for the opportunity to get to know your business.⁠ ⁠ I love it when mutual learning happens with my clients. ⁠ ⁠ 〰️ There's something special about earning the trust of my clients to have the privilege of learning about the details of my client's small business. My clients share their stories and passions and it is just SO FUN. ⁠ ⁠ 〰️ The strategy process allows my client an opportunity to learn more about their business's brand that they hadn't thought about. ⁠ ⁠ Go check out Wendy's amazing business, @tuneful.journey. If you have children in the Ames area, you'll have to check out the awesome music and movement classes she offers.
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What's the best way to convert lookers into actual customers? A good recipe.⁠ 🍽️ ⁠ ⁠ A recipe needs the proper ingredients for the perfect dish. Your brand is no different. ⁠Give your customer something they can taste/savor/crave.⁠ ⁠ OK, now I'm hungry. 🤤 But enough about food...⁠ ⁠ Break your brand down into THREE categories:⁠ ⁠ ⓵ Brand Heart - ⁠Dig deep into understanding⁠ who you are. Discover or revisit your mission, vision, values, and purpose.⁠ ⁠ ⓶ Brand Messaging - ⁠Learn ways of communicating to allow your audience to build equity and trust with you. What is your brand's personality, voice unique positioning and how can those things speak to your target client?⁠ ⁠ ⓷ Brand Visuals - ⁠Tap into consistent design elements to create a crystal clear visual picture of your brand. A brand with recognizable elements on all touchpoints including your logo, color palette, typography, design elements will create sticky brand awareness.⁠ ⁠ After you've gone through this process, the flavor of your brand is none other than...your very own! This is why a customized brand strategy is a key component in converting lookers into customers.⁠
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Our fam participated in the @MaryGreeley100 Mileage Club Virtual Fun Run this morning. 🏃‍♂️👟🏃‍♀️🎖️ I'm proud of us. #MGMCMileageClub
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Do you resonate with this?
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I haven't posted a succulent photo in a while. Actually, I haven't posted my usual Iowa/nature photos for QUITE a while.⁠ ⁠ I've got quite a few plants growing in my backyard right now...I planted several new varieties this year hopes for some cut flowers in my future. (See my stories for more on that if you are a plant lover like me.)⁠ ⁠ God's creation is literally a canvas of gorgeous inspiration. It not only inspires color palettes, line, texture and shape but gives your brain and body new life to a drabby day and can give you just the reset you need to keep going.
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I'm inviting you into my habits as a small business owner. Some of them help me thrive...some, will continually be a work in progress. ⁠ ⁠ HABITS I THRIVE IN:⁠ 〰️ Setting daily goals ⁠ 〰️ Creating and following a schedule⁠ 〰️ Gratefulness⁠ 〰️ Encouraging others⁠ 〰️ Productivity⁠ 〰️ Put ideas into practice⁠ 〰️ Following my dreams⁠ 〰️ Listening to my customers⁠ 〰️ Learning new things⁠ ⁠ HABITS TO STRIVE FOR:⁠ 〰️ Going to bed when it's bedtime⁠ 〰️ Fueling my body⁠ 〰️ Spending less time in my office⁠ 〰️ Saying "no" (I've come a long way with this, but I still can't put it in the thriving category)⁠ 〰️ Receiving from others⁠ ⁠ If you have the perception that small businesses are doing ALL things well, they simply aren't telling you everything (or they are potentially lying to themselves)...at least that's what I think (just my opinion). 😂 ⁠ Don't be fooled. We're all human.⁠ ⁠ Have you thought about your habits as a small business owner lately? Name a habit where you thrive and one ⁠ you're striving for in the comments below!⁠
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To those who courageously gave their lives. 🙏🏼⁠⁠ ⁠⁠ #memorialday2021
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Do you ever wonder if your audience is listening to you? And if they are, do they even care about the things you are saying? Sometimes it can feel like you're talking to thin air in this social media space, am I right? ⁠ ⁠ You ARE a resource for someone...probably several "someones." Your potential customer wants to learn something from you. They want valuable educational tips and content. As you provide your expertise, you gain trust with your audience while also building brand equity (perceived value).⁠ ⁠ What content do you provide to your clients that help you build brand equity?
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Because of YOU, my summer is nearly booked. 😭 I am absolutely BEYOND grateful and I can't thank you enough for supporting me. I truly believe my clients are THE BEST. ⁠ ⁠ Every time a project comes my way, my heart explodes knowing I've been entrusted with something as precious as a business's brand. I am well aware that a brand can be a game-changer for my clients on many levels. I do not take that lightly! I take these projects with beaming honor.⁠ ⁠ Thank you! Thank you! Thank you! 😭😭😭⁠ ⁠ Here are the available branding and/or website package start dates I have left for 2021 launches!⁠ ⁠ Mid-August - 1 spot⁠ Early September - 1 spot⁠ Mid-September - 1 spot⁠ October - 1 spot⁠ ⁠ If you are thinking about launching this year, Shoot me a DM now @studioa_designs designs⁠ and we can schedule a free discovery call to see if we are a good fit.⁠ ⁠
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Not excited to show off your visual branding? ⁠⁠ ⁠⁠ Here are a few reasons you might be struggling...and a few quick fixes if you aren't able to invest in a pro right now.⁠ ⁠⁠ OUTDATED⁠⁠ Times change and so does your brand. Outdated brands give your audience the message that the products/services you offer aren't innovative. ⁠⁠ 〰️ If your logo has outdated colors, try using the reversed out (1-color) version placed on a solid background for a more updated look.⁠⁠ 〰️ Introduce one new color to freshen your existing brand palette. ⁠⁠ Note: These suggestions should be done only ONE time and then repeatedly applied to your brand. If you keep changing things visually, your audience will be confused. ⁠ ⁠⁠ TOO MUCH DIY⁠⁠ Many entrepreneurs do a ton of "Do It Yourself" branding, purchasing a template here or there on the fly. Maybe you paid your niece who likes photoshop to create a brand piece for you 😁 and it's getting the job done but not really reflecting your true self.⁠ 〰️ Try sticking with just 1-2 simple visual elements that align with your personality to keep things looking more streamlined. ⁠⁠ 〰️ Keep it simple with plenty of white space and increase margins around your text and design elements⁠, reduce your font size to make it look more professional.⁠⁠ ⁠⁠ LACK OF TIME⁠⁠ Sometimes you have to hit the ground running just to get something "out there." Entrepreneurs and small business owners are some of the busiest people. There are times you have to throw visual pieces together QUICK within a timeframe for your opening, launch, special event, social media campaign, email announcement, website, etc. You likely didn't have time to really nail your visual message so you put out something that was less than ideal. It's okay, we've all been there.⁠⁠ 〰️ Dedicate a few hours per week to your visual branding⁠⁠ 〰️ Plan ahead and allow time for evaluation and design edits⁠⁠ ⁠ Do you resonate with any of this, friend? ⁠ ⁠⁠ 🔗 Read more at studioa-designs.com⁠⁠ 🔗 #linkinbio⁠⁠
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Here's a step-by-step tutorial for adding curved text to your designs in @canva. If you'd like to see more tips like these, or if you want to know more about using Canva for your small business, shoot me a DM at @studioa_designs
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I was gonna write a long post explaining how minimal and well-edited branding and websites are so impactful, but that wouldn't be very on-brand for this type of post now would it? :) So there ya go. That's it. That's the end of the caption. ✨
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